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Research, collect and describe graphics

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Introduction

Logo Source http://www.dettol.co.uk/home.shtml www.thestudentroom.co.uk www.aol.com http://www.microsoft.com/uk/smallbusiness/campaigns/sbpc/sbpc.mspx?xid=sbpc_PPC8&WT.srch=1 Purpose To allow recognition of the Dettol company. To allow recognition of The Student Room. To show recognition for the AOL company. To allow people to see that this is the Microsoft website 'Small Business Centre' Target Audience People buying dettol/want to know more about the Dettol website Students who want to go on the forum People who are provided a service via AOL i.e. Internet service. For people that want to find out more about Microsoft Small Businesses Suitability to purpose Suitable because 'Dettol' is written clearly with appropriate font. The blue and green contrast very well and the white 'sword' is vivid. Suitable as it is a forum, a chatting website; hence the speech bubbles surrounding each word. Different intensities of the colour blue contrast really well with the chatty, informal white font. Suitable - the name is clearly addressed in capitals, with the logo accompanying it. Straightforward, the same Microsoft logo is Portrayed through-out the site, the only thing that is changed is the subtitle of the section (Small Business Specialist). Impact Hard to miss. Thick white outlining makes the name stand out. Use of speech bubbles detonates that is a forum. The size of the bubble is dependant on the word. Very good. The same colour is pertinent, different intensities are used to give different contrasts. Symbolising the sea of the internet. ...read more.

Middle

Suitable since, like every other website, the navigation bars are located on the homepage. In this case, the nav. Bar allows access to all product ranges and help options on the website. Impact Good impact. The text is in bold to emphasise how important is and how the user should navigate through the options it provides before continuing to use the website. The arrow pointing down allows users to recognise that it is a navigational bar. Excellent. User is automatically accustomed to the website's stylistic feature. Fonts for the nav. Bars are big, blue and bold giving them a user-friendly, yet professional look. A good use of colour schemes; as it fits well with the overall atmosphere of the website. Arrows help viewers identify that they are links. Size Details Does not take up much space: small, readable font; options are sparse. Shows a menu of the most accessed features with the option to view more. Compact but very accessible. Big. But this can be justified because the links displayed reach to all parts of the website. Like Aria but smaller. This nav.bar is less open, and more specific, than Aria. Pos./neg. Pos: First option, easy to identify (bold) Neg: Options are vague since the answers are obvious on the homepage. Pos: Accessible. Straightforward. Neg: Not really noticeable unless user has the intention to use it. Pos: Everything in one, compact place. ...read more.

Conclusion

'Next' is written in text next to it to reinforce the point. '>' means to go forward, clearly described as 'Next'; and '<' is to go back, clearly described as 'Previous.' Impact Simple to use, normal functions that most people will already know and intently understand. Black outline shows that functions are working/can be used; whilst the 'faded' outline shows that the option is currently unavailable/cannot be used. Good Impact - the same company colours are used - the white '>' inside the green circle renders a nice contrast. Good impact. Crude pink fits in well with the black background and the rest of the text on the site. Looks funky and colloquial Size Small and located on the top LHS of the map - does not cover parts of the map. Bottom RHS corner of the topics it is controlling. Small but clear. Medium - clearly visible to a user who wants to go forward but does not distract those who do not want to. Big - giving it the user-friendly, hardly-serious look. Pos./Neg. Pos.: Easily functional, understandable. Neg.: Only moves user to a maximum yield thus user has to persistently click on button rather than 'hold-click.' Pos.: To the point, professional - give a nice contrast to the white space. Neg.: Not obviously clear where it is located from first sight. Pos.: Easy to see, mixes in well with the Dettol overall theme. Neg.: There is only 'next' throughout all the topics; what if a person would like to go back? Pos.: Easy to find, clear, interactive, friendly. Neg.: Very simple design. ...read more.

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