Rollersnakes: I have researched my theme Rollersnakes on the Internet and I have found some helpful data for my project.

Colour: Rollersnakes have released a catalogue of their products, mail order info, and general information about the company. This catalogue has a distinctive colour scheme and images on it. I think if my product has the same scheme it would look very professional and people would relate it to Rollersnakes.

Size: The size of Rollersnakes latest Catalogue is 20cm x 20cm. This gives me the impression that my small leaflet needs to be smaller than this because it needs to fit on my dispenser. I think if the leaflet is on A4 paper then folded into thirds it would be a perfect size.

Material: I Visited the Rollersnakes shop in Derby and they had a dispenser for catalogues. It was made out of thick card and was black with white images. The dispenser looked very professional and I would like my dispenser to have the same scheme. I will use the same thickness of card/board for my design. The advantages of this are that it is very durable and if I laminate it, it will have a professional look.

From the data I have collected from Rollersnakes I can see what the users want. The retailer or places where a dispenser will be introduced require the dispenser to look attractive and catch the eye of potential customers. They also need the dispenser to be durable and able to take the wear and tear that it will receive. For a leaflet they require it to have all relevant information so the customer does not need to ask questions about it. The leaflets also need to be durable and eye catching for the same reasons as the dispenser.