• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Supermarkets on the Web

Extracts from this document...

Introduction

Supermarkets on the Web Quite recently a number of UK supermarkets have joined the 'Internet game'. It has been a new venture for companies who wish to sell goods in an innovative way. It can seem very daunting to purchase items over the net because of all the things we have heard that can go wrong. It is also slightly unnerving to not actually see a transaction taking place, although it probably felt like that the first time one used a credit card, look how popular they are today. ...read more.

Middle

The company is Iceland, the one time unglamorous frozen food store that has recently reinvested itself as quite a force in the UK; it is starting its latest efforts with a multi-million pound redesign and rebranding campaign that it hopes will seal its future on the web. The company, which has more than 700 high street shops, is repositioning itself as the driving force behind the on-line supermarket in the UK. It is launching with a new logo: iceland.co.uk - and seemingly with a new attitude having convinced even the most sceptical board members that the Internet push was a good idea. ...read more.

Conclusion

It was renowned for selling cheap frozen food but since making a vocal stand against genetically modified food and its newly announced organic food strategy, Iceland is becoming quite the high-quality food retailer - and the UK tends to like companies like that. Iceland however isn't new to the Internet game by any means. It has been operating such a service for quite some time now and to very good success. According to some reports, the company has been experiencing growth levels of around 5,000 new customers a week, which must be causing Tesco to take note of this hard working supermarket. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. E-commerce strategy

    If they do not, they run the risk of losing customers to rival competitors. Not only this but the power of the consumer as a mass buyer (ie: www.letsbuyittogther.com). No longer does the consumer have to be a single entity but can now work together in groups - though this can be beneficial to both the buyer and the seller.

  2. E-Business - Tesco

    A year later the internet shopping element of Tesco.com was created , including there own ISP. They were the first in the market to do this, and so penetrated a new up and coming market, which has made them huge on the Internet.

  1. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    busy periods especially during Christmas time when you find long queues at the checkouts, often in supermarkets queuing is the probably an important issues which needs important consideration. In some cases, which many of us perceive queuing as a barrier to either entering the store or in the first instance or buying the goods once we are there.

  2. Free essay

    Impact of ICT in Community

    Why Mary Cox does use Chrome Talking Watch? > Tells time in pleasant male and female voice > Speaks time and date > Talking alarm with 20 second beep sound > Talking stopwatch timer with elapsed time announcement > Talking count down timer that announces remaining time > Talking

  1. Sales Promotion and Advertising Plan for the Web site www.sniegaklubs.lv.

    and Estonia, business is non-profit one, so not very big investments can be done in developing and growing, and after all the so called internet society is still very smallin the Baltics; however, Sniegaklubs is, of course, looking in bright future by being the first Web site specializing in snowboad

  2. Tesco plc is the most innovative food retailer in the UK retail market.

    By listening, observing and serving their customers better than the competitors made Tesco one of the best and most successful food retailers in the UK. And today, the growing business has made the company more confident about global expansion. This international drive has taken Tesco into Thailand, Korea, Taiwan and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work