• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Supermarkets on the Web

Extracts from this document...

Introduction

Supermarkets on the Web Quite recently a number of UK supermarkets have joined the 'Internet game'. It has been a new venture for companies who wish to sell goods in an innovative way. It can seem very daunting to purchase items over the net because of all the things we have heard that can go wrong. It is also slightly unnerving to not actually see a transaction taking place, although it probably felt like that the first time one used a credit card, look how popular they are today. ...read more.

Middle

The company is Iceland, the one time unglamorous frozen food store that has recently reinvested itself as quite a force in the UK; it is starting its latest efforts with a multi-million pound redesign and rebranding campaign that it hopes will seal its future on the web. The company, which has more than 700 high street shops, is repositioning itself as the driving force behind the on-line supermarket in the UK. It is launching with a new logo: iceland.co.uk - and seemingly with a new attitude having convinced even the most sceptical board members that the Internet push was a good idea. ...read more.

Conclusion

It was renowned for selling cheap frozen food but since making a vocal stand against genetically modified food and its newly announced organic food strategy, Iceland is becoming quite the high-quality food retailer - and the UK tends to like companies like that. Iceland however isn't new to the Internet game by any means. It has been operating such a service for quite some time now and to very good success. According to some reports, the company has been experiencing growth levels of around 5,000 new customers a week, which must be causing Tesco to take note of this hard working supermarket. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. E-Business - Tesco

    Due to the progress of the company in the new market sector, new ways of communicating between business to business had to be adopted. This was when Tesco adopted Electronic Data Interchange. EDI is when electronic documents are exchange between businesses without human intervention.

  2. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    For Safeway the ease of using the Easi-Order system will encourage their customers to do most of their shopping electronically with them. They can also use data mining techniques on a huge data warehouse of customer data to target their electronic marketing promotions to individual customers.

  1. E-commerce strategy

    The surveys findings showed: * 48% of organisations had implemented a strategy at a corporate level * 4% of organisations had implemented a strategy at a Business Unit level * 48% of organisations had implemented a strategy through a mixture of both.

  2. Sales Promotion and Advertising Plan for the Web site www.sniegaklubs.lv.

    it along with the whole snowboard in the Baltic countries through the Web site and other activities. 1.1. Market situation Currently the main and basically only competitor of Sniegaklubs in Latvia is www.VertikaleX.lv, which is functioning similarly providing different information about snow events and possibilities; however their emphasis is more

  1. Tesco plc is the most innovative food retailer in the UK retail market.

    By listening, observing and serving their customers better than the competitors made Tesco one of the best and most successful food retailers in the UK. And today, the growing business has made the company more confident about global expansion. This international drive has taken Tesco into Thailand, Korea, Taiwan and

  2. Free essay

    Impact of ICT in Community

    Mary can use Braille Keyboard at home or office for work, the Braille keyboard work faster and reliable. Braille Keyboard is very effective in meeting the needs of Mary Cox because it allows her to improve on her performance so she won't take ages looking for a specific alphabet while

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work