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"The Internet will disappoint its wilder advocates".

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"The Internet will disappoint its wilder advocates" INTRODUCTION The internet brought huge expectations and radical ideas when it was introduced. In this report there are balanced arguments for and against the motion. Furthermore there are a range of different viewpoints, the users and the organization, which will identify different positive and negative angles to this debate. Finally a conclusion will address the different views and will finalize the perspective we choose to adopt. The most useful definition we have come across for what we call the Internet is that it is a) "Worldwide metanetwork of connected computer networks and conferencing systems " (Quarteman ,1990). If one were to suggest one single occurance which led to the creation of the internet, it would be the soviets unions launch of the Sputnik satellite in 1957 with the implementation the Advanced Research Project Agency Network (ARPAnet). The internet was then an experimental wide area network connected major host's terminal servers. These were primarily universities and think tanks that were on contract to the Defense Advanced Research Projects Agencies. (DARPA), the Civilian arm of the Department Of Defence in the USA. As the number of area networks became more pervasive, many sites (Hosts) ...read more.


Out of these total, 71% of them have made purchases based on this. The customers feel that the emails provide them with a quick lead when they need information on the products. (DGT Internet Marketing, Accessed 28.03.2003) * Easy for customers to request sales follow-up The direct marketing email messages can include live links back to the organization's website where the customer can easily find the information they need as well just a click of a button to request for sales follow-up. * Sales website force is on-call screening, selling 24-7. Customers can now find out information they need on the products without the constant harassment of pesky salesmen. They can visit the organization's website, and go through new services and products using virtual tours. Only when customers really need answers for their queries, they can send an email to the organization's tech staff. For some companies with on-call staff, there is a service whereby the customer could send an email that triggers their beepers. For example, if one really needs their account representative urgently. * Online advertising has the ability to accurately target customers. In this new millennium, an organization's computer machines are learning to interact individually with people. ...read more.


Another grey area is the validity of online shopping prices. Some companies have incurred huge losses in profit due to simple mistakes relating to poor updating of correct prices, and unfortunately have had to sell certain products at a loss due to regulatory retailing laws. * Invasion of Privacy Privacy is another very huge disadvantage. International terrorism has had a huge impact on the whole world in many different ways. Although the capability of the internet is to connect people all over the world, in terms of terrorism it has proven to be a dangerous tool. The American government now has the right to investigate any persons email in detail for any reason in association with security or terrorism reasons. This has been welcomed very grugingly by citizens who perceive this as an invasion on human right, not even companies have this kind of regulations under the data protection act. This can have huge effects on the privacy of peoples emails and therefore force people to switch to other methods of sending information. * Cultural Preferences Cultural differences and preferences can influence users greatly. As a nation we may interpret things in certain ways, or expect text/ articles to follow in an up to down manner and certain colours may be very appealing. However in other countries or areas some of our preferences may not be easy to follow and even colours may signify different meanings. ...read more.

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