• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"The Internet will disappoint its wilder advocates".

Extracts from this document...

Introduction

"The Internet will disappoint its wilder advocates" INTRODUCTION The internet brought huge expectations and radical ideas when it was introduced. In this report there are balanced arguments for and against the motion. Furthermore there are a range of different viewpoints, the users and the organization, which will identify different positive and negative angles to this debate. Finally a conclusion will address the different views and will finalize the perspective we choose to adopt. The most useful definition we have come across for what we call the Internet is that it is a) "Worldwide metanetwork of connected computer networks and conferencing systems " (Quarteman ,1990). If one were to suggest one single occurance which led to the creation of the internet, it would be the soviets unions launch of the Sputnik satellite in 1957 with the implementation the Advanced Research Project Agency Network (ARPAnet). The internet was then an experimental wide area network connected major host's terminal servers. These were primarily universities and think tanks that were on contract to the Defense Advanced Research Projects Agencies. (DARPA), the Civilian arm of the Department Of Defence in the USA. As the number of area networks became more pervasive, many sites (Hosts) ...read more.

Middle

Out of these total, 71% of them have made purchases based on this. The customers feel that the emails provide them with a quick lead when they need information on the products. (DGT Internet Marketing, Accessed 28.03.2003) * Easy for customers to request sales follow-up The direct marketing email messages can include live links back to the organization's website where the customer can easily find the information they need as well just a click of a button to request for sales follow-up. * Sales website force is on-call screening, selling 24-7. Customers can now find out information they need on the products without the constant harassment of pesky salesmen. They can visit the organization's website, and go through new services and products using virtual tours. Only when customers really need answers for their queries, they can send an email to the organization's tech staff. For some companies with on-call staff, there is a service whereby the customer could send an email that triggers their beepers. For example, if one really needs their account representative urgently. * Online advertising has the ability to accurately target customers. In this new millennium, an organization's computer machines are learning to interact individually with people. ...read more.

Conclusion

Another grey area is the validity of online shopping prices. Some companies have incurred huge losses in profit due to simple mistakes relating to poor updating of correct prices, and unfortunately have had to sell certain products at a loss due to regulatory retailing laws. * Invasion of Privacy Privacy is another very huge disadvantage. International terrorism has had a huge impact on the whole world in many different ways. Although the capability of the internet is to connect people all over the world, in terms of terrorism it has proven to be a dangerous tool. The American government now has the right to investigate any persons email in detail for any reason in association with security or terrorism reasons. This has been welcomed very grugingly by citizens who perceive this as an invasion on human right, not even companies have this kind of regulations under the data protection act. This can have huge effects on the privacy of peoples emails and therefore force people to switch to other methods of sending information. * Cultural Preferences Cultural differences and preferences can influence users greatly. As a nation we may interpret things in certain ways, or expect text/ articles to follow in an up to down manner and certain colours may be very appealing. However in other countries or areas some of our preferences may not be easy to follow and even colours may signify different meanings. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. SK-II has already established as a leading brand within its' skin-care industry. By empowering ...

    For instance, office-supplier site of Staples, www.staples.com, uses personalization to the advantage of its' large number of online customers. Staples can create a customized supply catalog with each customer by keeping lists of previously ordered items. Armed with this information, Staples can make customized special offers to generate new and repeat sales.

  2. This report gives the clear idea about current statistical situation in e-learning trends.Task 2 ...

    The data about return on investment (ROI) is clear: E-learning saves 14 percent in costs over traditional classroom instruction. Because of this compelling data, e-learning is projected to grow at a brisk clip over the next few years, assuming a larger share of corporate training expenditures. A number of problems - such as travel costs, scheduling difficulties,

  1. My research concerned how the Internet could be used to help people who were ...

    Because all the organisations I contacted were similar to NAADV and had only recently achieved a Web presence, I thought that my findings would be applicable to NAADV. In that, if there is an avenue, being web presence that can be used to combat the problem of domestic violence this

  2. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    Also the Internet can provide information-based products. Abstract services such as financial services, insurance etc could also be offered via the Internet. These types of services are most suited via this channel. . Ghosh (1998) in Chaffey and Mayer (2000)

  1. special needs

    important meetings that a normal individual would have, thanks to this form of ICT which makes her life a lot satisfying because she can communicate in meeting and her and members of staff digital image appears which makes it look like as the people that she is communicating with are visibly in sight.

  2. The world of the United States Post Office is rapidly transforming due to the ...

    The purpose of this new protocol was to allow diverse computer networks to interconnect and communicate with each other(www.isoc.org). The production of these new systems was taking the world by storm and many were getting involved in the research and design of what would later be known as the Internet.

  1. Does the Internet Protect or Affect Privacy.

    In addition, the use of the Internet is vital to businesses nowadays in that, it can be easily implemented and it tends to be cost effective in connecting people from various places all over the world. For instance, an individual with an Internet address will be able to log on

  2. The creation of the computer and Internet has affected businesses in many positive ways.

    images to manipulate the consumer into believing they must have a specific product. It is very easy to get side tracked when you see an advertisement you are interested in and would like to know more about. Advertising abilities vary from banner style advertisements to game imaged ones that encourage you to play a game and win a prize.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work