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  • Level: GCSE
  • Subject: ICT
  • Word count: 6607

using ICT to communicate

Extracts from this document...


Document 1 = Leaflet: (Bank account plus) Description of the leaflet The bank account plus leaflet is from HSBC. This leaflet gives you information about all the extra services the bank provides on top of your account, for example Credit Interest, World Wide Family Travel Insurance, and Cash ISA. Inside the leaflet on the second page it gives you all the terms and conditions the bank offers. On the last page HSBC provides different ways customers can get in touch, they also talk about other services they provide very briefly. If there are any questions or queries about their services they have given a phone number, a number for texting, their website and their address. On the back page of the leaflet they have given a bit of information about the bank HSBC and they have given different ways you can contact the bank e.g. address, phone number and website. These are given so customers can get in touch if they have any problem, queries or questions. Target Audience This leaflet is aimed at both potential customers and existing customers of HSBC. The leaflet is for People who want to find out about the extra services HSBC provide on top of the standard bank accounts. E.g. travel insurance There is no fixed age limit to be a holder of a bank account; however the services that are given in the bank account plus leaflet can only be used by people that are 18+. The target audience have definitely been kept in mind when the leaflet was made. The language used is formal also the information provided relates and applies to people that are 18+. Purpose The purpose of this leaflet is to promote the extra service HSBC provide on top of their standard bank accounts. The leaflet tells customers about all the different facilities the bank offers; this is one of HSBC's main aims. ...read more.


Layout The layout of the front page is a typical leaflet layout, Simple title at the top, image in the middle, and a bit of text below. There is nothing special or eye-catching about the layout. When you open the leaflet and look inside, the layout again is very simple and nicely organised. In the three pages there are headings/subheadings and below there is information/text. Everything goes from top to bottom, however the layout is nicely made, it is spacious and well organised. House style: Abbey have hardly used any house style throughout this leaflet. The only house style they have used is the colour of the text. For titles and subheadings they have used the colour red and for normal text they have used the colour black. Graphic/images/logos On the front page there is a number 8 on the front page, this takes the place of picture. Underneath the number 8 there is some text and the Abbey logo. Abbey use their logo so they are recognised. Their logo is given above. On the first page inside the leaflet there is also an image of Lewis Hamilton. This picture is used to promote the bank, if normal people see celebrities do something they tend to get inspired and do what they do therefore Lewis Hamilton is used to promote the bank as he is a role model of millions of people. People may think Lewis Hamilton banks with abbey so fans may join the bank. The images are clear, big, and relevant. Text, textual styles, font, sizes paragraph formats The title on the front page is in big blocked capitals and it is in bold. It is simple and suitable. Inside the leaflet there are headings/subheadings and below there is information/text. The text is big and readable. The font remains the same throughout the leaflet (Arial), the size, colour, and bold are changed in some places, only when important information is given or facts which must be noticed. ...read more.


Inside the brochure a title coloured in blue with the font Arial is given on the top right of nearly every page, then below there is information/text given. The text they have given varies in size, colour, bold and italics. These features are used when something is supposed to stand out and indicate something is important. They have also bullet pointed information on nearly every page, the bullet pointed information is supposed to be facts. There are no borders or alignments. Paragraph formats are given on nearly every page when a subject or topic is changed. The text given is clear, relevant, and fit for purpose. Good points * The brochure is colourful which makes it look attractive, a variety of colours are used so the brochure does not look boring. * Pictures used on the front page are really relevant, they help the brochure look more interesting and important * The theme throughout the brochure is very unique, it helps the brochure look more stylish and formal * The text provided is completely relevant, it is easy to understand, all information is clear, and the font used is big and legible * Every page has titles and texts so it is easier for readers to understand * Inside the leaflet everything is nicely spaced out so nothing looks congested or squashed Bad Points: * There are not many pictures inside the brochure which makes it look a bit boring as there is too much text. Improvements: There are not many improvements which need to be made to this leaflet because there are hardly any bad points about this brochure. If NatWest want to make improvements then they can take the following into consideration. They can use more pictures inside the brochure to make the leaflet look more interesting. They can also get rid of some irrelevant text so the reader does not get bored. There are hardly any bad points about this brochure. Therefore there are not many improvements which need to be made. ?? ?? ?? ?? Vimal Patel 12HAN Unit 1 1 ...read more.

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