Varndean e-Learning

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Company: Varndean e-Learning

Introduction to the Company, (Overview)

Varndean e-Learning is a small educational software company based in a school. The people who run the company were all at one stage teachers at Varndean School. Their company was formed in 2001, when the directors wrote some software to help their students with GNVQ ICT. They Still work from a small office within the school, where they develop software and take orders over the phone. All of their software is thoroughly tested on students from Varndean School before it is marketed as they believe  it must be appealing and value the views of the students.

They run Sales Seminars in London and Birmingham three times a year where they demonstrate the software to large groups of people on a large screen. They also run  Training Sessions three times a year in London and Birmingham where teachers from many schools who use the software go to learn how to use it.

Varndean e-Learning may only be a small company now, but they have many plans for the future, which include spreading out into other areas of the School Curriculum and developing software for them to aid the student’s learning.

Sales

John Burton, one of the directors of Varndean e-Learning has many roles within the small company. He works on developing the Interactive Learning Software and within the Finance department, but his main role within the company is selling the products to customers.

One of the main ways products are sold is through their Website, (http://www.varndean.net), where potential customers can order a demo disk, view a sample video from one of the Case Studies, (from Hanover Displays) or order the real products. They can also order by post, telephone or Fax.

Within the sales department, they run large marketing campaigns to advertise their products and demonstrate them to people. Mostly the products are demonstrated fully at Sales Seminars on a large screen using a Tablet PC and a Portable projector. Without the use of ICT they couldn’t even produce their products let alone demonstrate them!

Join now!

Varndean e-Learning have a  computerised database stored in a database programme, (Microsoft Access), which holds details about all of the schools in the country. Because of this they must subscribe to the Data Protection Act. They send letters to all of the schools informing them about new products on sale, which is accompanied by a flyer giving them more information. They produce high quality colour flyers in a Graphics Package called Adobe PhotoShop.

The letters are produced in a Word Processing programme, (Microsoft Word), and they are personalised for each school by the use of Mail Merge between ...

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