Warwick School has 30 free places to fill at 13+ level. The school needs to produce a leaflet to promote the school, and making it inviting for prospective parents who after seeing will decide to send their son to Warwick School.

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Identify (2 pages) (5 MARKS)

Problem

Warwick School has 30 free places to fill at 13+ level. The school needs to produce a leaflet to promote the school, and making it inviting for prospective parents who after seeing will decide to send their son to Warwick School.

Real User

This project will be used for the Warwick School Marketing Manager, Mr. B. Emmerson to boost his publicity drive.

Alternative Solutions

  • Have more billboards around Warwick and surrounding areas.
  • Hold more open days and make them family friendly.
  • Produce leaflets to give out too members of the public
  • Advertising on the Internet.

Manual

  • Arranging a Open Day for the school to boost publicity 
  • Phone up random people in the area

Pros and Cons of solutions

  • Bill boards cost money to put up and continue to stay up
  • Open days are expensive and can cause audit problems.
  • Leaflets are cheap to produce and can be produced easily.
  • The Internet site is not guaranteed a high amount of visitors.

Software 

There are three mains packages in Windows XP, which would be suitable for designing a leaflet. These are Microsoft Word, Microsoft Publisher and Paint Shop Pro 7. These are all DTP (Desk Top Publishing) Programs. Publisher has a wizard for creating leaflets, and this is essential as creating leaflets from a blank conversation. Word has the command ungroup where you edit clip art pictures and it has an extensive spell check. To keep track of costs on an open day you could create a spreadsheet in Microsoft Excel, and you could use notepad and knowledge of HTML to create a web site or use a program with a wizard for making websites.

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Objectives

  • To produce an easy to read leaflet.
  • Use a professional colour scheme
  • Use a font which is visually friendly
  • Have a Braille version of the leaflet
  • Use catchy phrases and clip art
  • Make the leaflet friendly for children and adults
  • Include information about school fees.
  • Include contact numbers for the school.

Analyse (9 MARKS)

Information requirements and origins/Inputs

  • Obtain picture of the school via Intranet or a professional photographer.
  • Obtain picture of crest from Mr. Debney
  • Include contact numbers and phone numbers for the school.
  • Obtain fees information from ...

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