• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Why interfaces need to be transparent and adaptable to their users?

Extracts from this document...

Introduction

Module 3 Assignment Why interfaces need to be transparent and adaptable to their users? * Replacing human contacts with digital interfaces, not only reduces transaction costs, but helps companies capture new information about the customer and proliferate its value to better meet customer needs. Replacing human interfaces with so-called cold and inflexible digital interfaces, doesn't mean downsizing or turning away from dealing directly with a customer. It means improving many transactions, in which the operator doesn't really act like a human being but rather reads the information from the computer screen. * The new, digital interfaces created with the Internet's open standards are almost never rude, but could, for example, speak several languages, handle voice recognition and much more. Furthermore, these interfaces can adapt automatically to users' levels of skills, advancing as users become more familiar and ready to use such interfaces. Unlike human beings, these interfaces can record their transactions with customers and learn from them in order to be adapted for future interactions. Over time, these interfaces will learn and adapt to customers' preferences, and further reduce transaction costs. * Many companies are using electronic interfaces to help themselves rather than customers, creating additional confusion among them. Most organizations develop such interfaces that represent an attempt to overcome their own internal barriers and institutional infirmities. This results in an organization's inability to manage customer continuity and develop a customer-centric site that will engage them in the process of buying, selling or whatever they are trying to accomplish with the site. ...read more.

Middle

Lyon, vice president of business services at Staples.com. Revamping the site for its May relaunch took about seven to eight months and involved about 100 internal Staples.com employees and outsourced staff at various times, Ragunas says. Although the site did not need a lot of infrastructure changes, there was plenty to do in terms of software engineering. "We had two different efforts going on: One was the visual design and interface work, and the other was the underlying code work," Ragunas says. "We used object-oriented design and development techniques to separate out the look and feel from the underlying logic, so we were able to develop the different objects that did the different pieces of work for us." Staples.com ramped up customer involvement to the point where the customers, in effect, became co-developers, Ragunas says. Feedback is collected through internal customer service, e-mails, usability studies, focus groups, and from BizRate, a partner company that garners users' opinions on topics such as site performance and usability. The company also does site-traffic analysis. Site improvements are first tested by customer groups, he adds. "We observe how they do it, where they get stuck. We do rounds of that until we get to a point where we know that it's intuitive and customers can find it and use it properly." Staples.com added enhanced user tools, including "Feature Finder," a context-sensitive sales and search assistant; a "Favorite Items" shopping-list function; and revamped small-business services such as payroll and Web hosting. ...read more.

Conclusion

In contrast, VoP over the ATM-based network offers distinct advantages directly to service providers and are still much more prevalent today. To read the article: http://www.nwfusion.com/columnists/2001/0507bradner.html Cisco case study Cisco has managed to effectively adapt to the Internet, including their partners, resellers, customers and suppliers. Cisco has highly developed an online infrastructure that reduced online orders from a seven-to-eight week order cycle to one-to-three weeks. Cisco has reduced its inventory by 45 percent, part of the $175 million savings in annual operating costs from its e-volution. Cisco is also using the Web to integrate workspace strategies and practices. CRE, for example, provides online tools for service requests, space planning, leasing abstracts, incident and hazard reporting, purchasing, package tracking, and catering requests. Using the Internet to build better relationships with customers isn't just a priority at Cisco-it's a passion. The company regularly launches new online programs and services for customers, partners, and resellers to help them help themselves. For instance, the Cisco Resource Network makes product, best-practice, reseller, and partner information available online for small- and medium-sized businesses. This same network also provides a way for resellers to partner with strategic software and hardware vendors. It enables them to offer bundled solutions to customers, turning networking technologies into company solutions. Another example of online relationship building and services, created by the Cisco Strategic Alliance group's EcoFoundation program, is the Alliance Solution Coverage Tool. With this online tool, Cisco's sales force can access a broad range of enterprise solutions from strategic partners. One such partner, KPMG offers solutions from supply chain to finance. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. MUJI - company overview

    When I was doing the questionnaire for the project, I found out that many British people don't know this brand name and so it's very difficult for me to carry out the research. In order to increase the popularity, MUJI can increase advertising on the mass media, they can also

  2. ICT Systems in Everyday Life: Your Local Community

    A mechanical cash dispenser was developed and built by Luther George Simjian and installed in 1939 in New York City by the City Bank of New York, but remove after 6 months due to the lack of customer acceptance. The ATM got smaller, faster and easier over the years.

  1. special needs

    Purchasing printers can be relatively costly and further long term costs are added on i.e. ink cartridges. Maria should frequently update her current MS word status so that she has a paramount experience at home or at work. The updated version of MS word shall provide a much enhanced formatting

  2. Unit 23: Investigating Communications and Networks

    QuickTime Broadcaster - for delivering live events on the Internet MPEG-2 Playback Component - for playing back MPEG-2 content. Assist with the use of the Internet - utility programs * WinZip * PKZip * CuteZip * Stuffit Deluxe * ZipIt * Mozilla Firefox 1.0 Communicate on the Internet If you

  1. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    The user could react by simply pressing yes or no button to confirm or reject a particular product or service. This technology gives the opportunity for Safeway to bring special offers to the attention to its customers. The phone will be the popular marketing tool and will provide innovative shopping experience to customers.

  2. Impact of E-Commerce.

    [A.Navarro & T.Khan 1996] Effective visual presentation plays a big part in attracting customers to the site. They also mentioned; - Creating Balance - Producing a focal point - And offering valuable content Are also important qualities to have for a Web site to be effective.

  1. SK-II has already established as a leading brand within its' skin-care industry. By empowering ...

    For instance, office-supplier site of Staples, www.staples.com, uses personalization to the advantage of its' large number of online customers. Staples can create a customized supply catalog with each customer by keeping lists of previously ordered items. Armed with this information, Staples can make customized special offers to generate new and repeat sales.

  2. Get Up,Get Moving Evaluation of my multimedia promotions of a fitness campaign.

    to make it stand out more and for the graph I made the colours bright and obvious, so it could been noticed at quick glance. I also created a main home page so the user could find their way around the model easily by going back to the main page.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work