• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison Between Car Adverts

Extracts from this document...

Introduction

Media Coursework

A Comparison Between Car Adverts

Advertising is simply the promotion of products, although advertising dates back to Roman times, it is only recently that it has been becoming more sophisticated.  It can reach us anywhere and with the advance of the Internet into our society, soon no one will escape junk e-mails.  

For this essay I am comparing two car adverts; they are both advertising the Vauxhall dealer A A Clark and they are both from local papers, but there are many differences also.  One of them is a large, colourful, A4 size advert from the Bracknell News, (subject A) and the other is a half of a page, in colour, far more formal and from the free paper the Bracknell Standard (subject B).  My first impressions of subject B were that while it’s not particularly eye catching, it’s brief, to the point, and makes the cars sound (and look) good.  Subject A is really eye catching and shows off a lot of cars, but I feel that it’s over enthusiastic.

...read more.

Middle

Both the ads have slogans; A says “Cars might fly?… …fly out the door that is!” next to a large picture of a sleeping winged pig.  This is a pun of the phrase “pigs might fly” but I don’t think it’s particularly funny.  It’s followed up by “So don’t get caught napping!  Get down and check out our low prices on New & Nearly New cars before the price of bacon goes up!” which also isn’t funny.  B has the heading “Want to put the fun back into driving?  Go straight to Vauxhall.” although that has the same basic message I think it sounds cleverer, is more to the point and doesn’t waste any space compared to the other.  It At the bottom of B there is a

...read more.

Conclusion

While I except that A is really eye catching and that it does it’s job in that sense, I don’t really think it does it’s job in the advertising sense; it tries to be persuasive but for me it would just put me off.  B just tells you the solid facts, while A tells you a load of figures and boasts about their good value prices and how much you save.  They could be true but they certainly don’t have to be, sure B does quote prices but it just says the amount and moves on, it doesn’t try to say that they’re amazing or anything, which is why I prefer it.  If I really wanted a car I would look at B and see all the facts laid out for me.  It does its job entirely and on top of that it’s humorous.  Adverts really don’t need to tell us that products are better than other peoples, just the truth.

...read more.

This student written piece of work is one of many that can be found in our GCSE Gary's (and other) Car Sales section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Gary's (and other) Car Sales essays

  1. used car coursework

    Comparing the second hand price of Ford and Fiat cars Ford Rover Min 850 1295 Lower quartile 3000 1400 median 5400 3000 Upper quartile 7000 5200 Max 7999 6795 I constructed this table so that I can make two box and whiskers which compare the second hand price of Ford and Rover cars.

  2. Used Cards - find which factors will influence the price of a second hand ...

    7 64000 Ford Probe 20570 1055 12 71000 Data - Mercedes Car Make Model Price New Price Old Age Mileage 77 Mercedes C-Class 24090 12530 7 6500 10 Mercedes SLK 35025 19955 7 9000 71 Mercedes Cab E-Class 40475 10920 10 9500 176 Mercedes E-Class 42340 30000 4 11000 2

  1. Maths - statistical driving test

    These identified factors which are uncontrollable will have an effect on the students performance, in return having a knock on effect on the instructors achievement of teaching students that make less mistakes. Further Investigation While investigating my second hypothesis I came to the conclusion that instructor C was the best

  2. Handling data Used car prices

    The following shows a screenshot of Microsoft(r) Excel(c). This shows how I worked out the Product Moment Correlation Coefficient for the two sets of data. The two sets of data are the two sets of values of depreciation - one for mileage and one for age.

  1. Used second hand cars

    scatter graph, moving average graph, histogram and etc, to illustrate the data of age, mileage and make. Thereby I can demonstrate how age, make and mileage of any kinds of car influence its second hand value. The statistical calculations I intend to carry out using the data are thing such as: spearman's rank, averages, standard deviation and moving averages.

  2. Factors affecting price of Used Car

    This is how I will do it. Car Make Number Ford 16 Vauxhall 13 Rover 12 Fiat 10 Total 50 Therefore the proportions for each car make will be: No. of Cars for each Car Make X 40 Total No.

  1. Maths coursework - car prices

    smaller number but 110 cars is more of a wide range of cars which I have more data to compare and find more accurate results. I had collected the data from 204 samples to 110 samples by using a calculator and typing in the following keys, which are, (Input 204 x Ran)

  2. Mathematics course work

    To find the interquartile range I must find the lower and upper quartile. In this case they are: Lower quartile 2 4 7 10 11 Upper quartile 2 4 7 10 11 The lower quartile is 4 and the upper quartile is 10.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work