Cameron balloons does not need to be close to its customers because the balloons can be easily transported by methods of transport such as rail, plane and sea. This means that the whole world is an available market

Skilled Labour

There is skilled labour available in the area because Cameron balloons employs more than 120 people. You can tell this because there are to universities near Bristol University and the University of West England. Employees could easily be trained, as Bristol is a traditional manufacturing area and has two universities training should be very easy to come by.

The cost of Labour

The company employs more than 120 people. The wage rats in the are lower compared to other wage rates in the West of England. Though it depends on the job because managers and administrators in the area earn an average of £640 compared to the West of England's average rate of £693. But personal service workers in the area earn an average on £281 a month compared to West England's average of £270.

History and Tradition

The area is traditionally a manufacturing area. This would match the type of industry Cameron balloons is because Cameron balloons manufactures balloons aswell as selling them.

Transport Links

The business is near to motorways, rail, airports and the sea. This greatly helps importing and exporting materials and products and also helps deliveries to and from Bristol.

Birmingham Airport

Customers

Birmingham Airport doesn't have to be near its customers because there are easy routes to get there, such as roads and rail. Though it would be better if it was close to its customers so they can get there on time and don't have to travel for hours, and actually chose Birmingham airport because its closer. People who use Birmingham airport are the airlines and the customers and businesses that use the airlines and the shops that rent out space in the airport. Though the airport isn't physically near its customers it is easily accessible.

Skilled Labour

There is skilled labour available in the area lots of people live in Birmingham and around the area. Employees can easily be trained to do the jobs because there are specialised training facilities on site. Birmingham airport does need to employ skilled labour like administration staff to deal with their accounts etc.

The Cost of Labour

Birmingham airport employs over 6500 people with an added 1000 employees in off-site positions that link with the airport. The wage rates in the area are £470 for Birmingham and £544 for Solihull. This means that the wage rates are low, because there are more people to employ.

History and Tradition

The area was traditionally a manufacturing area before the airport was built. The airport would not have supported this if it stayed a manufacturing area because it is not a manufacturing business. Though the airport could have been a method of transporting different materials to and from places the other side of the world. Which would be a quick and easy way.

Transport links

The airport is near to motorways, main routes and railways. The airport has a convenient rail station and is on the main route from Coventry to Birmingham (A45) and is on the M42, which links to M6, M40 and M5. Birmingham airport does need to be easily accessible by both its customers and staff so they continue working there and using the airport.