Comparing a tabloid newspaper with a broadsheet newspaper

On the front page of the News of the World, there are two articles, the main one being about George Best with a large picture of him in hospital. On the front page of the Independent on Sunday, there are three main articles advertised, one about David Blunkett, one about the ban on fox-hunting and another on pirates that attacked a cruise ship. There are a few other articles that are advertised at the top of the page, which appeal to a wider audience than the main articles on the page.

The pictures used on the front page of the News of the World are one large picture used in the advertisement for the free DVD, of the DVD itself, a picture of George Best "on his death bed", and a picture of a policewoman that had been shot. These are likely to appeal to the majority of people, especially ones who are following the events that are happening to George Best, and people affected by the policewoman being shot. The largest picture is that used in the advert for the DVD. This is likely meant for those who would appreciate the free gift. The main picture on the front of the Independent is one of a large group of fox-hunters on a hunt. This is likely to appeal to a smaller audience than the News of the World. It is aimed more at those who are interested in day-to-day politics or those who are involved with either anti-fox-hunting or pro-fox-hunting campaigns.

There is no caption for the picture of the DVD in the News of the World or the picture of George Best, although the caption for the murdered policewoman reads "MURDERED: Victim Sharon". This is to emphasize the tragedy and to encourage the reader to read the article itself. The caption for the picture of fox-hunters in the Independent reads "Fox-hunting begins. In any civilised country there would be a law against it". This is quite biased towards anti-fox-hunting supporters.

On the News of the World, there is an advert for a free DVD of "Scrooge" that came with the newspaper. On the Independent, there is one advertising a competition to win the new "iPod Video".

The articles in the News of the World are generally about celebrities and possibly serious crimes that have happened. The articles are rarely about significant events that affect a lot of people. Ironically, the articles in the News of the World are generally only about British events. The language used is also quite basic and is supposed to be able to be read by the majority of the public. The articles in the Independent are more oriented around politics, business and significant events around the world. The language used is quite "advanced" compared to that of the News of the World.

The articles in the News of the World are generally meant to appeal to the "average citizen", not particularly sophisticated. By and large, they appeal to people who "care more" about events happening to celebrities than politics. The opposite is true for the articles in the Independent; these are more aimed at people who take an interest in politics and world events.