Data Handling Project

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Data Handling Project

An advertising company that has a brand new product aimed at 11-16 year old females wants to advertise their product on ITV1 and Channel 4 and has asked me to help them to find the best way of advertising this product. I need to research whether the ratio of male to female viewing time is sufficiently different between the 2 channels to warrant them of having to have different advertising strategies on each channel. I need to make sure that I concentrate on the balance between males and female viewing time rather than in total numbers of males and females watching the 2 channels. Finally I need to convince them that my findings are reliable and interpret them with graphs of my information I have gathered.

My Plan

I need a fair way to choose the people I will be interviewing to collect the information needed for this project. I need to interview about 100 people to make sure there is a considerable amount of information for handling once I have collected the information. Also this will make sure I get a good balance of different information. Next I will separate the 100 people into 2 groups of 50. One of these groups will be girls, the other will be boys. This will ensure that the information is not sexist as boys and girls have different opinions.

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        Next I will use a list of all the names of the students in my college to execute my plan on. I will sort this list into the 5 year groups, yr7, yr8, yr9, yr10 and yr11. This makes sure that the information is not only form younger students but also older. I will have to now split the groups again, which leaves 10 people in each group. This could also be shown like this.

100 people

Boy and Girl groups

100 divided by 2 groups equals 50 people in each group

5 year groups

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