Differences between the Sun and the Telegraph.

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Teresa Penkert                                                10th December 2003

Differences between the Sun and the Telegraph

How important is this story?

On checking two articles in each newspaper about the same incident, I have compared the difference in detail given. (How many words are used to cover this article?)

Headline in The Sun

“OZZY BUSTS NECK”

Front Page

326 words

Headline in The Telegraph

“OZZY hurt in quad bike accident”

Page 6

56 words

We gather from the above information that The Sun readers are more likely to be interested in Ozzy Osbourne, as they have made it headline news and used almost 6 times as many words to describe the incident.

ADVERTISING

Here I aim to establish what percentage of these newspapers are advertisements?

Sun    75 ads ÷36 pages x 100% = 27% of paper is adverts

Telegraph    55 ads ÷ 56 pages x 100= 31% of paper is adverts

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From this information shown, the Telegraph has more advertisements in ratio to the Sun

How Many Words in each sentence?

Which of the two newspapers uses longer sentences?  I have used an article from each newspaper and written down how many words in each sentence.  This has been compared over 10 sentences for each newspaper.

Working out average sentence lengths over a moving 5 point average, we get the following trend line for The Sun

29+35+19+22+29=134/5=27

35+19+22+29+27=132/5=26.4

19+22+29+27+39=136/5=27

22+29+27+39+42=160/5=32

29+27+39+42+12=149/5=30

27+39+42+12+30=150/5=30

39+42+12+30+29=152/5=30

42+12+30+29+35=148/5=30

12+30+29+35+19=125/5=25

30+29+35+19+22=135/5=27

Working out average sentence lengths over a moving 5 point ...

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