Fight Club a 'devastating critique of American materialist, consumer culture', or a film about 'the monstrous thrill of violence and the fragility of men'? (Rombes: 1999).

Authors Avatar

Richard Adams

Takeaway Examination, March 2005

305CMC Film Studies

Is Fight Club a ‘devastating critique of American materialist, consumer culture’, or a film about ‘the monstrous thrill of violence and the fragility of men’? (Rombes: 1999).

It is easy to understand how and why many who view Fight Club (Fincher, 1999) would argue that is in essence a critique of post modern consumer culture within America or indeed the western world. After all we are faced with Character(s) Jack (Edward Norton) who seems to gain no cultural sustenance from the world in which he inhabits. More over it seems to do him harm in the form of insomnia. This coupled with his obsession with Ikea and material goods leads to the creation of Tyler (Brad Pit). Whose apparent goal is the destruction of the capitalist system? The film seems littered with examples of anti consumer, anti capitalist motifs. The blowing up of credit card companies, the vandalising of coffee shops etc etc. But, is there more to the narrative of fight club? Its extreme use of violence on one hand might seem to represent the desperate act of those trapped deep within the void of consumer culture driven to violence in a desperate bid to escape; to re claim some sense of individualism. This view does however ignore many key issues regarding Fight Club and gender. Especially those of masculinity and femininity, and the positions they occupy within the film.

Primarily using the work of  Laura Mulvey and Henry A. Giroux I believe that it is clear to see that the themes and issues which are central to Fight Club are based primarily on gender. Additional to this, the fragility of man and narratives surrounding masculine supremacy are present  throughout, and undermine any notions of critical morality.

“Ostensibly, Fight Club Appears to be a critique of late capitalist society…But Fight Club is less interested in attacking the broader material relations of power and strategies of domination and exploitation associated with neoliberal capitalism than it is in rebelling against consumerist culture that dissolves the bonds of male sociality and puts into place an enervating notion of male identity and agency” Giroux, 2000:3.

         One of the key issues which Giroux raises is that Fight Club tries to suggest consumerism has destabilized  masculinity in effect masculinity has been emasculated. However the film does not seem to concern itself with any details regarding this process of consumerism in terms of economics or practical application. In this respect it is very vague, using what could easily be described as sound bites –especially from Tyler- to fill the gap where debate could be. “Fight Club largely ignores issues surrounding the break up of labour unions, the slashing of the U.S. workforce, extensive plant closings, downsizing, outsourcing, the elimination of the welfare state, the attack on people of colour and growing disparities between rich and poor.” (Giroux, 2000:8). Fight Club seems content to portray consumerism as an all encompassing continuum, which only those who are prepared to understand the world through binary acts of violence and sabotage will be able to negate. This notion is problematic in itself as it implies that everybody within the western world is blind to consumerism. But also the Character of Tyler who Jill Nelmes in ‘Film Studies An Introduction’ refers to as offering “a nihilist philosophy of destruction and negativity” (2003:274) contains a contradiction which undermines this status, and in turn offers an insight into the more centralised gender related aspects of the narrative.

Join now!

         This contradiction arises most acutely during the scene in which Tyler points a gun at the convenience store clerk and tells him that “if he is not on his way to becoming a vetinarian in six weeks he is going to come back and kill him”. This then puts an emphasis on individual choice and destiny. It moves the emphasis away from critiquing the consumer culture of post modernity and now suggests –from Tyler’s point of view- that we need to be free to make our own decisions.

         Where then is ...

This is a preview of the whole essay