Fords Aims
With ford there would be a wide range of aims these aims would vary from benefiting the company to benefiting to shareholders and to reliability of there cars I am now going to list and explain some of these aims
One of Ford biggest aims would obviously be to make a profit that was bigger that it’s profit the previous year
For Ford to make a profit it has to sell enough cars or products as it can so that it covers its costs. Once it has done that then that means it has made profit.
Another aim for ford is to make its shareholders happy with good returns.
A shareholder of ford would be a person that would buy a small or large share in the company and after the share rises in value the shareholder would sell his or her share to make a profit. The shareholders could also have a loss as if there is any uncertainty in the business then other people would sell their share but no one would be buying them so they drop the share price to encourage people to buy but the shares. This is why Ford has to make sure there are no illegal problems with its directors and that the company boosts its sales.
Another aim for Ford would be that its other branches and labels would do well. Ford is over seven different companies (Lincoln, Mercury, Mazda, Volvo, Jaguar, land rover and Aston martin.)
Most of these companies were set up because the British people didn’t want to buy for as it was thought of as a cheap unreliable car so they set up names like jaguar and man it to an exclusive and expensive name of car which only the rich and famous could afford. Which boosted the profits of the company but there was no realy any difference with the ford and jaguar the only difference was the outer shell of them as the engines and part were nearly the same.
Fords Objectives
An objective is something that helps you achieve an aim or goal and if one of your aims were to have a good attendance record for a year then your objective would be to attend 90% of your school days. It is senseless to make an objective if it is to easy and does not challenge you as you would lose interest quickly.
A good objective is measured by SMART:
S- specific
M- measurable
A -agreed
R- realistic
T- Time constrained
Decide aim Specify Objectives Work towards objectives
Check performance regularly
Take corrective action Adjust /review objectives
Change aims
A suitable Objective for Ford would be to decrease its customer complaints by 40% over a 2 year period.
Fords activities
The activities of Ford would be very vast as ford is such a large company and deals with three sectors primary, secondary and tertiary.
Primary sector
- The primary sector is involved with getting raw materials which is natural minerals or natural products.
Secondary sector
- The secondary sector is involved with making a product such as in fords case assembling a car and building the parts were it would use an assembly line.
Tertiary sector
The tertiary sector call also is found under the service sector. This sector is split into four different sections.
- Public services: These are personal services
- Financial and business service: including Banks, Insurance.
- Transport and communication: haulage, bus and train providers, radio.
- Retailing, Distribution: Ford would use both of these areas a lot as ford has its own show rooms and shops and also it has its own delivery lorries.
Fords activities would be:
- Research and design.
- Put it into production.
- Record it and make sure there are no faults.
- Advertise make it public knowledge and put into its show rooms.
- Sell the product and make sure the customer is happy.
- Go back to the drawing board and start again.
Mission statement
- Our Vision - To become the world's leading consumer company for automotive products and services
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Our Mission – We are a global, diverse family with a proud heritage passionately committed to providing outstanding products and services that improve people's lives.
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Our Values – The customer is Job 1. We do the right thing for our customers, our people, our environment and our society. By improving everything we do, we provide superior returns to our shareholders.
