• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How do print adverts differ according to whether the audience is male or female?

Extracts from this document...

Introduction

 James Noton        

How do print adverts differ according to whether the audience is male or female?

        Words:3240        

1. Intro

In the society that we live in today it seems that everywhere we look we are surrounded by advertisements, whether they are television commercials, billboards or press advertisements.  Obviously, the main purpose of advertisements is to get the consumer to purchase the product in question, the message within the advert has to be as persuasive as possible and ensure that certain emotions, feelings and values are awakened in the consumer.  Print advertisements are an extremely effective way to reach a mass audience.  Obviously- because the advertisements are in print, the use of colour, text and photography are all key factors in ensuring a successful campaign.

...read more.

Middle

Advertising tends to follow a basic format - a slogan or a striking image catches our attention, the body of the ad contains more factual information about the product, and a pack shot or logo reinforces the brand identity. The combination of these elements leaves the audience with an impression of the values that are attached to that brand, and a sense of who the target audience for the product is, for example whether the audience is male or female. The language used goes some way to create these perceptions.

2. Aim

The aim of this module is to apply knowledge of conceptual frameworks to a small research project in a chosen aspect of spoken or written English in use.

...read more.

Conclusion

The linguist Goodwin, for example, found that males use more direct commands in speech. He believed that boys and girls used different strategies in speech. Boys focus on power and are leader dominated. Girls are more inclusive in speech. I aim to find if companies use these strategies to reach the desired gender.

In order to produce a successful investigation I need to conduct a stylistic analysis of each advert. Hopefully I will discover that certain lexis and semantic fields appear more in different adverts. The results should directly relate to gender speech. I predict for example that more emotive adjectives appear in adverts aimed at women.

...read more.

This student written piece of work is one of many that can be found in our GCSE Height and Weight of Pupils and other Mayfield High School investigations section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Height and Weight of Pupils and other Mayfield High School investigations essays

  1. The purpose of this research paper is to present our findings on how the ...

    Boys outperformed girls in science subjects and girls dominated in the humanities. More recent studies indicated that this trend continues (Morris 1991, Bailey 1997b, Clevannes 1999, Harewood 2000)" (Carrington, 2003, p.40).It has been said that differences in brain size, hemispheric dominance and hormones afford females better verbal skills and males better visual spatial skills (Carrington, 2003, pp.27-28).

  2. Informal vs. formal speech.

    The evaluation of the person who listened to the narrator is divided into two different categories: a) Expressive evaluation This type has a slowed pace, marked intonation and voice quality, exaggerated and metaphoric statements, revulsion sounds or a certain style of expressiveness and overstatement b)

  1. Adaptation, Polar Bear.

    After a week or two the family leaves the den for good. Female Polar Bear's cubs stay with her for about two and a half years and are almost fully-grown when they leave their mother. The female mates every 3 years, from the age of 5 or 6 to 20 years old.

  2. The Reproductive System - The male and female reproductive systems are different with both ...

    leads to the uterus opening, where there is a muscular ring, called the cervix. The uterus is a hollow pear shaped organ about the size of a small fist. The inner wall consists of two layers one that sheds during menstruation and the other inner lining called the endometrium, which regenerates the top layer.

  1. Explain the ethical problems facing anthropologists who are carrying out their research in cultures ...

    Women who usually do not get circumcised are considered to be prostitutes or members of an outcast group. Some cultures believe that female (and male) should be circumcised because it is a procedure that is necessary to be performed in order to convert a child into a real woman (or man).

  2. Find out whether the 'new man' exists and if the gender roles are equally ...

    work 16 - 80% 2 - 10% 2 - 10% Child Care 9 - 45% 9 - 45% 2 - 10% OVERALL 67 - 34% 113 - 56% 20 - 10% The Table above clearly shows that the 'New Man' does not exist as the gender segregation still remains in a marriage.

  1. What Is Anorexia? What Is Bulimia? How Are the Two Similare, If They Are, ...

    The psychodynamic explanations focus on the sufferers' of anorexia and bulimia, relationship with their parents and how the sufferer has a requirement to develop their own identity and become separate from them. This approach believes that there are three main possible causes.

  2. Is race and intelligence a justifiable area of research in psychology?

    Similarly differences between ' racial' groups intelligences could be attributed to other factors. Drawing conclusions from comparisons of mean scores therefore could be erroneous. Kempthorne (1990) a quantitative geneticist advised that as most literature on species heritability cannot be experimentally influenced then results should be ignored.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work