# In this investigation I am going to choose 4 different newspapers. I am going to analyse these newspapers for the link between the cost of the newspaper and the amount of advertisements in the newspaper.

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Introduction

Mary Walsh 11S Syllabus 1387/1388

## Introduction

In this investigation I am going to choose 4 different newspapers. I am going to analyse these newspapers for the link between the cost of the newspaper and the amount of advertisements in the newspaper. I am going to analyse the links between whether the weekend or the weekday editions of each newspaper differ in price or in the amount of advertisements. My aim for this investigation is to find which newspaper, and at what time in the week is the best value for someone who wanted a paper with a lot of ads, to make the investigation fair I am also not going to include any pullouts or magazines when I am counting the amount of ads in each paper. This is because all the newspapers have an equal advantage and the same amount of standard space as each other

I am going to analyse 4 papers, (2 tabloids and 2 broadsheets) for 1 weekday edition, and for 1 weekend edition. This will help me to get the average, mean etc for each paper to make the analysis fair, because one of the broadsheets could have more ads than the rest on average. That is the reason for choosing 2 tabloids and 2 broadsheets.

I already know that it would be unfair to measure the papers content of ads on the amount of space they cover as broadsheets will cover more, so I am going to measure that amount of ads on how many single ads there is, not the area that they cover.

The four newspapers I am going to use are:

∙Daily Express (tabloid)

∙Daily Mail (tabloid)

∙The Daily Telegraph (board sheet)

∙The Independent (broad sheet)

Middle

0

0

31-40p

0

0

41-50p

I

1

1

51-60p

I

1

1

61-70p

0

0

71-80p

0

0

81-90p

I

1

1

91-100p

I

1

1

4

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###### Weekday Paper Prices

###### Weekend Paper Prices

Most papers charge their readers for the privilege of reading their newspaper in the weekend. This may be due to paying staff more on the weekends. However how much some papers have increased their newspapers price by up to 100%. It may come as shock to discover that it is a broadsheet that has increased its price by that much. Everyone knows that broadsheets are more expensive than most tabloids anyway, but why? Well most people think that tabloids have less space, and so broadsheets are worth the extra, but that is not the case. To prove this I took a standard tabloid newspaper and a standard broadsheet newspaper and compared pages and space.

You can see from the chart above that the newspaper that takes the most advantage of weekend readers by increasing the price by 100% compared to the weekday issues is The Independent. The best newspaper with only an increase from 35p to 50p, an increase of 15p (30%) is The Daily Express.

###### Which paper is the best value for money?

The line graph (above) shows that the paper that is the best value for money is The Daily Express at it stays consistently lower than the other newspapers in the investigation. However The Independent is the worst value for money as it is more expensive overall than the other newspapers in the investigation.

###### Which paper has the most ads?

The paper that is the best to buy in terms of having the most amount of ads in is The Daily Mail, whereas the newspaper that a consumer looking for ads wouldn’t but would be the Independent newspaper. In this investigation I have found that the Independent is the worst value for money and has the lowest amount of ads. I now need to find out which newspaper is the best over, not only in price but also in the amount of ads it contains, as there are 2 newspapers that would be good to buy.

Which papers are the best value on the weekend or on a weekday?

Paper | Weekday price Rounded to the nearest 10p | Weekday amount of ads | Weekday amount Of ads per 10p |

Daily Express | 40p | 69 ads | 69 divided by 40 = 1.72 ads |

Daily Mail | 40p | 150 ads | 150 divided by 40 = 3.75 ads |

The Daily Telegraph | 50p | 37 ads | 37 divided by 50 = 0.74 ads |

The Independent | 50p | 26 ads | 26 divided by 50 =0.52 ads |

Paper | Weekend price Rounded to the nearest 10p | Weekend amount of ads | Weekend amount Of ads per 10p |

Daily Express | 50p | 205 ads | 205 divided by 50 = 4.1 ads |

Daily Mail | 60p | 450 ads | 450 divided by 60 = 7.5 ads |

The Daily Telegraph | 90p | 58 ads | 58 divided by 90 = 0.64 ads |

The Independent | 100p | 28 ads | 28 divided by 100 =0.28 ads |

The chart above shows that the best paper to get for the amount of ads on either a weekday or a weekend day is The Daily Mail.

To get an overall best value for ads paper then I am going to use the mean of all the papers to estimate and show how many ads you get per 10p overall, not for individual weekend and weekday issues. I am going to have to calculate the mean of the prices for each of the paper brands, (Shown below) before I can calculate how many ads you can get per 10p for each paper.

Paper | Mean of price |

Daily Express | 35 + 50 = 85 divided by 2 = 42.5p |

Daily Mail | 40 + 60 = 100 divided by 2 = 50p |

The Daily Telegraph | 50 + 85 = 135 divided by 2 = 67.5p |

The Independent | 50 + 100 = 150 divided by 2 = 75p |

Paper | Mean amount of ads | Price (Mean) Rounded to the Nearest 10p | Amount of ads per 10p |

Daily Express | 137 | 40p | 137 divided by 40 = 3.42 ads |

Daily Mail | 300 | 50p | 300 divided by 50 = 6 ads |

The Daily Telegraph | 45.7 | 70p | 45.7 divided by 70 = 0.65 ads |

The Independent | 27 | 80p | 27 divided by 80 = 0.33 ads |

Conclusion

My Hypothesis was incorrect as when the amount of ads is high the amount of words should be low. However when the amount of ads is high, the amount of words is higher.

Conclusion

In conclusion, Part 1 of my investigation worked well, and my hypothesis proved to be correct, however in Part 2 of my Investigation my hypothesis proved to be wrong overall. But the best paper for the most amounts of ads was the Daily Mail, and it was ironically the Daily Mail that turned out to have the highest readability.

If I had more time I would extend this problem, to find out which day, whether it be a weekday or weekend day would be the best day to buy a newspaper to buy for the most amount of ads possible, of course could find which paper to buy on that day. Although newspapers would have to be collected over a period of months to make the investigation as accurate as possible. I would also repeat part 2 of my investigation and I would count the amount of letters in words on different pages in each paper as I think that looking back, counting amount of words in a sentence in the main front page story was not a precise way of calculating the readability of a newspaper, and part 2 was not fair enough; As there are many factors affecting the results, for example what the story is on, some stories may need more explanation in the first sentence than others.

GCSE Mathematics Coursework EDEXCEL 2003 Dispatch 1

Mrs Hayes

This student written piece of work is one of many that can be found in our GCSE Comparing length of words in newspapers section.

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