In this investigation I am going to look at the difference between two types of newspaper: tabloids, and broadsheets.

Authors Avatar

Statistics Coursework


Introduction

In this investigation I am going to look at the difference between two types of newspaper: tabloids, and broadsheets.  I could compare the number of letters in a word, the proportion of text to images, but I have chosen to compare the lengths of sentences, as I think broadsheets will have longer sentences on average, as they are more ‘intellectual’ newspapers.  They are not like tabloids that are easy to dip into for news for busy working class people; but are there specifically for people who want to, and have the time to, to read the news fully, and in more depth.  In addition, this will not be too complicated to find out, as, for example, finding the proportion of text to images is more open to error. Again, the tabloid newspaper the wording used is generally less profound and therefore more easily understood.

Plan.

My main aim in this assignment is to prove my hypothesis, below, for the main investigation and the extension task.

I will carry out the task by taking a stratified –systematic sample from both articles. I am going to take a sample size of 38 sentences for two different newspapers, one national tabloid, and one national broadsheet; I’m assuming that all broadsheets and all tabloids are similar. I’ve used a sample size of 38, as it is large enough to be reasonably accurate, whilst not too large that it would take too long to collect the data.

I will have to decide whether on the best way to collect the data, judging on how many sentences the article consists of.   Another sampling method I considered was to count all the sentences in one particular article for each paper, i.e. back page.  A disadvantage to this is that it wouldn’t be random, but I would be certain that a topic of the same importance and subject was measured.  However, this would pose problems such as there may be more sentences in the Broadsheet article than in the Tabloid article.  My method ensures that the same numbers of sentences are counted, and the randomness ensures fairness amongst which articles and adverts are looked at, and which are not.

When I have collected the required data, I will process the data starting with a Stem and Leaf diagram. After doing this, I will then be able to calculate the Mean, Median, Mode and Range from each data sample. I will then use other statistical methods, to compare the dispersion of sentence lengths in the two articles, such as Standard Deviation and Box and Whisker Plots.

For the extension exercise, I will take a sample of 16 words from each article being 38 in total. I will process this data in exactly the same way as I did for the sentence lengths. After doing so, I will conclude on my findings in an evaluation. I am hoping that the findings will reflect the ideas I have made in my hypothesis, if not, I will try to give a valid reason as to why.

Hypothesis.

From using background knowledge of statistics; I believe that the data to be collected during this task, will reflect the following:

1. The broadsheet newspaper will have a greater average sentence length than that of the tabloid.

2. The Tabloid will have a lower average word length than the tabloid.

3. The tabloid will use more methods of breaking down the text with the use of sub-headings, and /or pictures.

4. The broadsheet will have a greater dispersion of sentence lengths than that of the Tabloid.

Limitations.

When I was finding the articles, and extracting samples from them, I realised that I would have to make a decision, if the task was to be carried out correctly.

Firstly, I was experiencing difficulty in finding an article in the Tabloid newspaper that consisted of 30+ sentences. However, finding articles in the broadsheet will more than 30 sentences didn’t prove to cause problems. So when I finally managed to find an article I could only manage to find one with 38 sentences in total. Therefore, that is the reason on a sample size of 38. Not only this, I experienced a significant problem as the investigation progressed, this being:

> Abbreviated words, dates, reporters names, Numbers, hyphenated words and or text headlines, So in the hope of using a representative sample, such things be omitted from the data analysis. Also, these will not be included in the extension task.

The Sample.

As previously mentioned, both articles I have chosen are a contrasting stories/topics, and due to the lack of sentences in the Tabloid, I will have to extract the data in order of sentence from each paper.

Join now!

The Articles.

After searching for articles containing the appropriate sample size, I finally came to choose articles about David Beckham’s performance in a Manchester United game. I figured out that Tabloid’s in general comment on Sport in more detail than the rest of the news (in particular).

Data Representation.

To analyse the spread of the data collected, I will interpret the findings into various graphs and diagrams, and then write a ‘mini conclusion’ on what the information shows and why I chose that particular method of displaying the results. Below is a brief summary of the methods I ...

This is a preview of the whole essay