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Marketing Strategy Of Ford

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Marketing Strategy Of Ford

Marketing Strategy of Ford Motor Company

Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks, which ranges from the Model-T to today’s Ford Focus and F-Series, the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer, Thunderbird and Expedition in North America, Ford Fiesta in Europe, the new Lincoln Blackwood and Navigator, Land Rover Freelander and Range Rover, Jaguar X-Type, Aston Martin Vanquish, Mercury Mountaineer, and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition.

All of their products and services benefit from their diverse family brands. They acquired the Land Rover in 2000, 1999 they acquired Volvo and Kwik-Fit, 1989 they acquired Jaguar, 1987 they acquired Aston Martin and Hertz, and in 1979 they acquired Mazda. This all lends in a hand in building strong, lasting relationships with their customers and to help their business grow.

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Ford Motor Company offers more racing excitement than any other manufacturer in the world. Mazda is the starter of the Star Mazda Series, which is the largest and fastest growing spec series in North America. Ford is highly involved with NASCAR racing in the U.S. and in Australia, as well as the NHRA and CART. Ford is also involved in the Race For the Cure to help fight breast cancer and in global walks to benefit the Juvenile Diabetes Research Foundation. Ford also offers clubs for every Ford Motor Company vehicle ever made. Ford believes that keeping customer loyalty would equate to greater earnings.


Two hundred suppliers provide nearly 90% of the materials used in Ford production. Some of their suppliers have been with them since Ford Motor Company was founded in 1903. Ford is preparing to launch a process, which allow the suppliers to provide higher levels of value add including design expertise and value chain management. They share goals; strategic direction and address issues with eat suppliers to help better serve the customers. Ford leads in the U.S.

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While the customer is Job 1 the top priority for Ford is delivering superior shareholder value over time.  When the company first went public in 1956 investors rushed to buy the 10.2 million shares offered. Today many of the first investors still own stock in the company.  Many of Ford shareholders are involved with the day to day operations of the company. The Ford Family, Ford Management, and Ford employees together own about 30%of the total shares. Ford also publicly announces annual financial milestones and gives a comprehensive disclosure that enables shareholders to understand the company.


Ford has over 346,000 employees working for them around the world. They opened 30 Family Service and learning centers around the U.S. which provides childcare and educational resources. They also have a labor union, United Auto Workers, which not only include contract discussions on compensations but also on quality, productivity, and safety.


Ford Motor Company is trying to restructure its organization and help the company get out of a slump. They feel that if they revamp their organization buy being more customer focused and providing excellent service they can lead the industry into the future.

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