The Ford Motor Company - what is does.

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|WHAT THE FORD MOTOR COMPANY DOES

The Ford Motor Company is a franchise business. As a Franchise company the ford motor company gets the benefit of the franchisor’s  expertise in marketing and operating. The ford motor company therefore has the responsibility of running the business on a day-to-day basis and can keep most of the profits however the ford motor company must raise most of the capital and pay an initial licensing fee to the franchisor.

BENEFIT OF THE FORD MOTOR COMPANY BEEN A FRANCHISE

-There is less risk than starting the ford motor company as a sole trader and a higher survival rate over the first five years.

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-Selling a known name to the public

-Advice, guidance and expertise from the franchisor.

-fewer decisions to make in operating the business.

-Most of the profit is retained by the business owners.  

Vision

The ford motor company’s vision is simply to be the world's leading consumer company for automotive products and services. People are at the heart of our vision and we strive to improve the quality of peoples' lives through progress. That's the true story of Ford - in the beginning, now and always.

Mission

They also see their selves as a global, versatile family with ...

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