"THE TABLOID VERSUS THE BROADSHEET"
AN INVESTIGATION INTO THE EDITORIAL AND PICTORAL CONTENT OF THE
DAILY MAIL AND THE GUARDIAN NEWSPAPERS
. INTRODUCTION
British newspapers fall loosely into two categories the tabloid (which is half the size of a broadsheet) and the broadsheet itself, with tabloid newspapers tending to be quite different from broadsheets in style and content as well as in size.
The so-called intelligent media represented by the Independent and the Guardian seem to present problems to their readers and say 'here is an article, judge for yourself from the information and the informed journalists that we offer. Commentators such as the art critic Brian Sewell stated "opinion, as expressed by a rag is worthless" with Mark Thompson the Director of BBC Television, commenting "I think people use the media in quite sophisticated ways. They might read a tabloid newspaper for fun but it doesn't mean they believe everything in it is true."
If you look on a news-stand the British national newspapers can be roughly divided as follows:-
Broadsheet
Tabloid
The Guardian
The Daily Mail
The Independent
The Express
The Financial Times
The Star
The Telegraph
The Sun
The Times
The Mirror
The table shown above illustrates an example of a stratified sample. This type of sample is made up of different layers of the population that are to be investigated. The sampling frame is divided into non-over lapping groups or strata e.g. geographical areas, age-groups or in this case tabloid and broadsheet daily newspapers. Obviously it is not possible to test every paper in the population so therefore a random sampling technique was used to select which were representative or typical of the whole population.
AN INVESTIGATION INTO THE EDITORIAL AND PICTORAL CONTENT OF THE
DAILY MAIL AND THE GUARDIAN NEWSPAPERS
. INTRODUCTION
British newspapers fall loosely into two categories the tabloid (which is half the size of a broadsheet) and the broadsheet itself, with tabloid newspapers tending to be quite different from broadsheets in style and content as well as in size.
The so-called intelligent media represented by the Independent and the Guardian seem to present problems to their readers and say 'here is an article, judge for yourself from the information and the informed journalists that we offer. Commentators such as the art critic Brian Sewell stated "opinion, as expressed by a rag is worthless" with Mark Thompson the Director of BBC Television, commenting "I think people use the media in quite sophisticated ways. They might read a tabloid newspaper for fun but it doesn't mean they believe everything in it is true."
If you look on a news-stand the British national newspapers can be roughly divided as follows:-
Broadsheet
Tabloid
The Guardian
The Daily Mail
The Independent
The Express
The Financial Times
The Star
The Telegraph
The Sun
The Times
The Mirror
The table shown above illustrates an example of a stratified sample. This type of sample is made up of different layers of the population that are to be investigated. The sampling frame is divided into non-over lapping groups or strata e.g. geographical areas, age-groups or in this case tabloid and broadsheet daily newspapers. Obviously it is not possible to test every paper in the population so therefore a random sampling technique was used to select which were representative or typical of the whole population.
