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To investigate what type of people read which newspaper, the reading age of the material in the newspaper, and the average word of the article in the newspaper.

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Introduction

Aim:

        To investigate what type of people read which newspaper, the reading age of the material in the newspaper, and the average word of the article in the newspaper.

Hypothesis:  

To investigate what type of people read which paper, I will do a survey. In the survey I will try to find out what their occupation is , their age, and what newspaper they read.

T o investigate the reading age I will use the “Gunning Fog Index” readability test, I also tried the “Flesch Readability Test”. And then decided which test was more accurate, and suitable for the result I needed.  

To find the average word length I took the first 100 words of  an article and made a tally chart of the word length. Then I took the total a divided is by the number of words in the paragraph (100), this gave me the average word length.

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Middle

11

59

6

IIII IIII II

12

71

7

IIII IIII

10

81

8

IIII IIII I

11

92

9

IIII IIII

8

100

TOTAL

100

When the tally chart on both articals is compared they show the the broadsheet is writted with longer and more difficult words then the tabloid newspaper, therefore suggesting that more educted people read broadsheet newspapers. The same was also shown when thse results are put into a cumaltive frequency graph.

Now I will do a readability test to find out what age group the newspaper articles are aimed at.

Fog Index readability test for tabloid newspaper.

There are 100 words in the paragraph (W).

There are 4 sentences in the paragraph (S).

14 words have more than there syllables (HW).

Formula = (W/S + HW/W × 100) × 0.4

(100 ÷ 4 + 14 × 100) × 0.4

      = (25 + 14) × 0.4

                    39 × 0.4 = 15.6 years

Flesch Readability Test for tabloid newspaper

Sentence

Sentence Length

1

12

2

27

3

38

4

23

TOTAL

100

AVERAGE

100 ÷ 4 = 25

The flesch readability scale say’s the text in the tabloid article is written in plain English.

Fog Index Readability Test for a broadsheet newspaper

There are 100 words in the paragraph (W)

There are 3 sentences in the paragraph (S).

16 words have more that 3 syllables (HW)

Formula = (W/S + HW/W × 100) × 0.4

(100 ÷ 3 + 16/100 × 100) × 0.4

      = (33.3 + 49.3) × 0.4

      = 19.73 years

Sentence

Sentence Length

1

29

2

34

3

37

TOTAL

100  3 =33.33

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Conclusion

None

18-24

Fire Man

The Sun (tabloid)

GCSE’s

25-34

Taxi Driver

Daily Sport (tabloid)

None

25-34

Post Man

Daily Telegraph (tabloid)

None

18-24

Lorry Driver

The sun (tabloid)

None

50+

From this survey I have found out that people with no or little professional qualifications tend to read tabloid newspapers, and people with professional qualifications tend to read broadsheet newspapers.

Conclusion

From this investigation I have found out that tabloid newspapers are written in easier language than broadsheet newspapers, the articles are also shorter and have more pictures.  Broadsheet newspapers have more writing and it is written using more complex language. This also affects the audience it attracts, usually more educated people tend to read broadsheet newspapers and less educated people tend to read tabloid newspapers. The age of a person also makes a difference, form my investigation I have found that to read a tabloid newspaper you should have at least 15 years of education, and to read a broadsheet newspaper you need at least 19 years of education.  

...read more.

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