Why is Ford more successful than Vauxhall?

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Why is Ford more successful than Vauxhall?

For my piece of coursework I will be looking at why the motor company Ford is more successful than Vauxhall? To find out if this is correct I will be using different information about each company to find out how much profit and how much annual turn over each company produces.

Both companies are private limited companies which means the public can buy shares but by only the permission of the other shareholders. The shareholders are involved in decisions about the company, (i.e. the opening of a new plant abroad).

Ford is a well-known company with 130 Ford plants worldwide where Vauxhall only has 20 worldwide plants. Both motor companies are involved in motor sport, Ford involved in Rally sport and Formula 1, and Vauxhall involved in NASCAR and Touring Cars.

Ford also owns a wide range of companies including Aston Martin, Volvo, Jaguar, Mazda, Lincoln, Mercury and Land Rover. Were Vauxhall are owned by GM motors who own other motor companies.

Ford has a wide range of models covering every market sector available, where Vauxhall only has a handful of the market sector covered. Ford models include the: Focus, Mondeo, Fiesta, KA, Explorer, Galaxy, Fusion, Maverick, Transit Van and including 20 more cars available in the USA. Vauxhall models include: Vectra, Corsa, Omega, Combo and 10 more cars available in Europe. With Ford covering all the market they can afford to have a lower selling price for their cars, which also attracts more sales. Fords lowest price is £5,995 was Vauxhall is £8,995. With Fords unique selling point, which is available for all of the models, the heated front windscreen really helps in those frosty nights. Where Vauxhall doesn’t have a unique selling point.

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 A unique selling point really affects the appeal of buying a car as the table shows. (Fig. 1) A unique selling point is; A product which no one else has, which helps a product to sell.         

To back up these results, which strongly go Fords way, I will be using how many employees each company employ in the UK. How many assets and how much the assets are worth. Assets refer to everything owned by a firm that has a money value. I will also be using ROCE, which uses net profit divided by capital employed times by a hundred ...

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