"Five needs to be fulfilled by the mass media"

Assignment on Media The American sociologist's list of five needs to be fulfilled by the mass media is a partly accurate summary of the functions of the mass media. These five different needs are ones that every human being has but these aren't fully satisfied by the list. Mass media will never fulfill some of the needs because it is simply impossible. Even in the future media will not able to satisfy all of our needs because there are some needs that have been there since the beginning of the human race and stay there forever. The first of the five needs are the cognitive needs for acquiring information, knowledge and understanding. These are fulfilled by news reports and informative transmissions. These transmissions could be anything from newsflashes on the radio to extensive documentary series on the television. These needs are what most of the mass media fulfills. The second set of needs is the affective needs. These are the needs for emotional and aesthetic experience, love and friendship and the desire to see beautiful things. These needs are only partly fulfilled by the mass media. Interacting with another human can only satisfy these needs. Take love, for example. Today the mass media still can't satisfy this need. No one knows for sure about the future but love will most probably never be satisfied by mass media. Next on the list are the personal

  • Word count: 528
  • Level: GCSE
  • Subject: Media Studies
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"Hell is other people" How does Sartre demonstrate this during the course of "Huis Clos"

Justin Barauskas "Hell is other people" How does Sartre demonstrate this during the course of "Huis Clos" During the course of "Huis Clos" Sartre is centred towards an existentialist problem, "Hell is other people". In order to convey this problem Sartre sets his play in a hell-after-life setting with only 3 "dead" characters. These are, Garcin a coward who treated his wife badly, Inez a lesbian who seeks Estelle and Estelle a self centred fussy child murderer. First of all, due to the setting of the play and the small number of characters involved Sartre creates much more tension between the characters and this leads on to them focusing onto their' problems. Through this tight tension I believe Sartre builds up the suspense to the main point of the play that "Hell is other people" much quicker and that this allows the language spoken to be analysed in much more depth. The suspense is built up through characters interacting with each other and thereby by being locked in a room together they have to come into grip with themselves. The characters are defenceless, "naked as worms" and therefore they suffer by not being able to escape free from their past. Secondly I believe that Sartre creates a completely different image of hell, with no torture chamber as one would imagine, P182 "Where's the torture-chamber?" I believe he creates this setting of the unknown torture so

  • Word count: 1093
  • Level: GCSE
  • Subject: Media Studies
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Soap Opera Outline

Soap Opera Coursework A soap opera is a sub-genre of the television genre: serial drama. Soap operas were originally American radio dramas, sponsored by washing soap powder brands. Producers prefer to call them serial dramas as this gives the sub-genre a more professional and serious identity. However, they are also more commonly identified as soap operas, because this is a more original and recognised name. This also makes it clear that it is a sub-genre of the genre: serial drama. Soap operas have several characteristics, which determine their difference from the other sub-genres under serial dramas. They are set in real time so that life in the serial drama is more realistic and relates to the audience. For instance, if it is Christmas time, so will it be Christmas too in the soap opera. What is more, soap operas also contain recognisable theme tunes, which play at the beginning of an episode. This is because a recognisable song can easily be associated with a soap making viewers remember that certain soap opera. Some examples are of the short piano composition at the beginning of Eastenders and the songs from Home and Away and Neighbours. Furthermore, there are realistic storylines, which are familiar with the audience. For instance, in Eastenders, issues such as dealing with diseases (AIDs, Down syndrome), rape and abortion are addressed. A crucial point

  • Word count: 1074
  • Level: GCSE
  • Subject: Media Studies
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Television and newspaper - a common media for the global residents.

Writing Task 2 Television and newspaper are obviously a common media for the global residents. We attain news including political, economic, and environmental... from both television and newspaper everyday. Furthermore, the common media always influences a lot of aspects in our life and I am not alone in this opinion. Many consider the program and articles on the media are persuasive and convincing. It is often said that the common media is one of the most crucial communication bridges for the human - beings. Apparently, the execution of any programs and articles on the common media should be take into a thorough consideration since it may have significant impacts for the audiences. In my point of view, there are two imperative factors that can influence the broadcasting decisions. First of all, is the article educational? As I have mentioned, the common media always influence many aspects of our life, as long as the article is educational, the globe will benefit from it. Providing that a teenager spends an hour to read the newspaper everyday, his awareness towards his surrounding will certainly increase. Yet, he will learn more informative knowledge on condition that the newspaper is educational. Otherwise, he will acquire more and more immoral information through reading the newspaper. Apart from this, what is equally vital is whether the program is being too

  • Word count: 573
  • Level: GCSE
  • Subject: Media Studies
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Television Rots the Brain

Chris Rands 7th September 2001 "Television Rots the Brain" "Television rots the brain". I have never heard such a brainless statement apart from 'women should be treated the same as men'! The "Collins school dictionary" definition of "to rot" is "when something decays to the point it can no longer be used". I am no rocket scientist but I am smart enough to know that my brain has not decayed "to the point it can no longer used" because if it had I would not be here writing this essay. TV does not 'rot' the brain, TV expands your horizons and heightens your awareness. Without TV people would not know half as much about: culture, nature, food, gardening, home improvement, technology -the list is endless. School teachers are always going on and moaning that we do not read enough books and we watch a horrific amount of TV but you cannot learn as much from a book as you can from a TV show. How can you get the full story about a country from a book? There are no moving pictures and sounds and your imaginations has to do all of the work whereas if you watch a TV show you can get all of the information you can in a book from one screenshot. There is a famous saying that goes "one picture speaks one thousand words" so if one picture says one thousand words them then one minute of TV must say one million words. I don't know about you but I would rather watch one minute of TV than

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  • Level: GCSE
  • Subject: Media Studies
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A music video is entirely determined by the genre of the music track. With reference to two music videos explore how far this statement is true. (Aphex Twin " Come To Daddy, Michael Jackson " Thriller)

Coursework Assignment 1 "A music video is entirely determined by the genre of the music track". With reference to two music videos explore how far this statement is true. (Aphex Twin - Come To Daddy, Michael Jackson - Thriller) A music video is a filmed or videotaped product designed to aid in the presentation of a music track to its audience. It is a commercial product, often featuring a performance of the track by the artist, or simply a way of selling the track in a certain style, visually. A musical genre refers to a class or category of artistic endeavour having a particular form. The Aphex Twin video, Come To Daddy, is certainly one of the most eccentric music videos that I have analysed. It intertwines elements of different genres, to produce a video so dissimilar to reality. The director, Chris Cunningham, wanted to make an impact with this video, which he did with distinguished style and distinction, as we have seen from him so many times previously in his works, e.g. Leftfield's Africa Shox. The video starts with a rather gentle and sombre feel to it, where you see an old woman walking her dog. The dog however is not the small, vivacious dog you would expect an elderly lady to own. On the contrary, it is big and looks rather aggressive. This could be a subtle tie in with the rest of the video, as it foreshadows the nature of what is to come. The old woman comes

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  • Level: GCSE
  • Subject: Media Studies
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Media Music Video Analysis Example - Coffee & TV

Music Video Analysis - Coffee and TV The song Coffee and TV is by a band called Blur. The music video is about an animated milk carton who decides to leave home because no one has given him any attention. During his journey the milk carton faced many hazards such as nearly being hit by a motorbike. Near the end of his journey the milk carton stops at a window. The milk carton discovers the missing person whose picture is on the back of the carton itself. The missing person is playing the Coffee and TV song with his band. The milk carton falls through the window and the missing person picks it up. The missing person turns out to be the lead singer of the band. The man and the milk carton take a bus to go back to his family. Once there the man drinks the milk, the milk dies and floats up to heaven. This music video is around 6 minutes long. Usually a music video lasts around 3 - 4 minutes. Most music videos have the artist lip sync throughout the video but in this video they have used animation and then near the end you see the artist sing the song. They have not used any lighting in this music video as they have mostly filmed outside in the broad daylight. In this video they have showed how a character can change their emotion very quickly. They have used no choreography in the video whereas most music videos do. Although this video isn't like other music videos you see on

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  • Level: GCSE
  • Subject: Media Studies
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"Black Rhino.": produce a single promotional advert which advertises a brand new energy drink.

Report To create my product titled "Black Rhino." I did research in the field of energy drinks. I have produced a single promotional advert, which advertises a brand new energy drink. I initially started my ideas by analysing existing products such as "Red Devil" and "Red Bull." I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn't use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol and they have done this very successfully although they set out to use the product just for drinking once "out on the town." To give you an extra boost of energy and keep you alert for just that little bit longer. Both the adverts I found where in a men's magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman's as well e.g. Cosmopolitan. I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert. I decided to follow in the footsteps of companies like "Red Devil" and target a young audience. Most of the people I used in these questionnaires were

  • Word count: 602
  • Level: GCSE
  • Subject: Media Studies
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"Comment on the structure of the Advert."

Abdulrehman JAVAD George Mitchell School (13410) Assignment: Media "Comment on the structure of the Advert." Context: This advert is taken from the guardian newspaper. And it tells us about the people of Afghanistan who are in poor condition. Before this advert is released, there was news about suicide bombing in America on September the 11th. This incident results in lot of people killed in America. America said that this has been done by Al-Qaeeda group and they are based in Afghanistan, so therefore, they declared war on Afghanistan. Purpose of the Advert: The purpose of the advert is to get your money. They try to persuade you by affecting your emotions and sympathy and pity etc, so to help and protect children from the results of war and it appeals to us for money. And might when the people saw this advert in Britain, they have lot of ideas and beliefs about people of Afghanistan which stops them to donate their money, so they have very cleverly made this advert up. Top heading: This heading is on the top of the advert, and tells us the whole summary of the advert. Their wordings are "AFGHANISTAN REFUGEE CRISIS". Author had very cleverly make this heading up because by reading this heading, whatever your beliefs, it doesn't affect you because it only tells that there are crisis in Afghanistan and don't tell about International issues so wider up their target

  • Word count: 1106
  • Level: GCSE
  • Subject: Media Studies
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"Define ideology. What kind of roles does it play in the media representation?"

Assignment Title: "Define ideology. What kind of roles does it play in the media representation?" Ideology is a term developed in the Marxist tradition, it is sometimes associated It emphasis is about how cultures are structured in ways that enable a group holding power, in order to have the maximum control and minimum of conflict. This is not a matter of groups, organisations, people etc deliberately planning to arise conflict situations or have an oppressive attitude, but rather a matter of how the dominant institutions in society (i.e. the media) work through values in order to legitimize the current order. This legitimization is managed through widespread teaching of ideas about the way things are, and how the world really works and should work. These ideas which might be wrong or right, in a way influences people's thinking in such ways that society accepts the current way of doing things Do the media play a big role in ideology? The answer to that question goes to the root of ongoing debates over whether or not the media as a whole institution reflect social reality truthfully. The matter of truth in my view links in with this argument because the media again influences people's thinking and attitude toward society. For example, some political economists argue that media power is being restricted to even a small number of hands. They also argue that mass

  • Word count: 794
  • Level: GCSE
  • Subject: Media Studies
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