A campaign for the social acceptance of the disabled

It will hopefully be a very strong and reasonably hard-hitting campaign, and will get people who see it to think about the issues it raises.

In this campaign I hope to use a wide range of media texts such as:

Posters

Broadsheet paper adverts

Television

Flyers

Big Issue

MacDonald’s mats.

I have chosen these media texts because I believe it is in these texts that the range of audience I am hoping to reach will get to see them. For instance, the reason I have chosen to in particular put an advert in a broadsheet paper is because I feel that tabloids are generally used to flick through and commonly read by people who are not greatly interested in news etc, whereas the stereotypical broadsheet reader is someone who enjoys reading and thoroughly goes through their paper, also they are usually seen as being better educated and thus my campaign is ideally suited for them. Also my MacDonald’s mat idea is one, which specifically interests me because I think it would be excellent to achieve as the range of audience reached would be massive, the idea of it is that with every meal you have at MacDonald’s you are given a tray and on that tray is a thin paper mat, which usually has something on it visual/text, in this case the thing on it will be a text from my campaign.

I intend to make the campaign very full of a wide range of visual images because I think  it is