A comparison between the seductress and the Peugeot 306 and the role of the women.
A comparison between the seductress and the Peugeot 306 and the role of the women.
The media uses adverts to make the general public aspire to something. Often adverts make you want something you never thought you’d want. The advertisers technique is to make you remember their advert. The method they use is sometimes by creating a shocking advert or by using fantasy. Fantasy is a good way of making people who live reality want a different more exciting and unusual life. The advertisers job is to sell a product. If a person remembers their advert the advertiser has therefore done its job. Most people aspire to not just the product but also the setting the product is in. For example if the advertiser is selling a car and the owners of the car are a family that seem to have the sort of life that any ordinary family would aspire to. Maybe the mother is quite attractive not stunning but attractive which then should attract a middle-aged women with kids that wants to look like this stereotyped family. The public might think that this perfect family have this car and maybe if we have the same car we would be on the first step for being like them, this of course isn’t true but the public can be easily tricked. Advertisers use this method very often and in one-way it is quite brain washing.
There are two types of adverts, one that is read in a newspaper and one you see on television. They use very similar but also very different techniques. ‘The Seductress’ is a written advert for a newspaper. It uses very persuasive language that diverts the attention from the practical details. It also features the women as sexual objects. Therefore it is aimed to men not women. When this advert was written it was mainly men that bought cars so advertisers smallest concern was if they offended women, if they increased their profits from the adverts they were satisfied. In the modern society now just as many women buy cars as men. In the television advert ‘Peugeot 306’ it is aimed at women just as much as men. Advertisers can’t afford to feature women as sexual objects any longer because by offending women their profits will go down. Making an advert that both the male and female would aspire to is a challenging task. Most men like to see themselves as helpful and a good role models for the family. Most women want their husband as a good role model in many ways, even though most of the time this is rare. The ‘Peugeot 306’ fulfils the desire for both the male and female. The ‘Peugeot 306’ is hinted as a family car therefore the whole family need to be attracted to the car especially the mum and dad as they are buying it. In ‘The Seductress’, the car is central to the advert. Everything evolves around the car but in the ‘Peugeot 306’ advert the car is incidental meaning that even though the advertiser’s aim is to get the car acknowledged it’s clever to have the car as incidental because you only realise later in the advert what is being advertised. In ‘The Seductress’ everything is about the car but that only becomes obvious as you keep reading. You can easily misunderstand the car as a woman. This advert is comparing the car to women. Women have intelligence, by comparing women to a car is seen as offensive. It’s personal inclinations, which does offend women. No woman wants a car to be described as having human feelings, similar to theirs. In the car advert ‘The Seductress’ there are two men yet the male in the car comments often suggesting that there is a women also,’ Off we went for a drive the three of us’. There is no third person in the car.
