• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison Between Two Mobile Phone Advertisements

Extracts from this document...


Analysing Advertisements - English Coursework A Comparison Between Two Mobile Phone Advertisements Advertising has been one of the most outstanding ways of making money and introducing or boosting the sales of a particular product or service. With the growing competition today manufacturers make a stupendous contribution to the advertising industry to maintain their survival and reputation in the market. Advertising has created an enormously gigantic industry today. An average of more than thirty percent of profit of a company is spent on advertising. In today's world advertisement has a huge impression on the consumers market. Nearly everywhere we will see the placement of different advertisement, some on buses, magazines, newspapers and television. Every advertisement depends on a number of characteristics particularly the type of media to be involved, newspaper or magazine or even television. An advertiser needs to be aware of his target in the society (age group, gender etc.), and how to approach them. They also need to find a way to motivate the target group; this is done by the use of enticing words, neologisms, humour and puns, imperatives etc. ...read more.


Hence if the consumer is attracted to one of these phones he will have to contact the service provider and so they will get another chance to market their product. This is a great example of how advertisers use their tactics in reinforcing their motives. The variety of mobiles in the advert and the specifications under each mobile makes things easier for the consumer as the information is provided in the advertisement itself. This brings a good effect on the punter. The advertisement relieves exhilarating information which may be or not in the knowledge of the consumer but will establish a link of professionalism unto the consumer; hence this will produce a blind faith in the service provider or manufacturer. Whilst the 'Philips Advert' contains highly linguistic features, these features capture our eye and imagination. The layout is highly aesthetic and eye catching. It has the mobile phone (the product) in the middle whereas a number of eyes staring at it around it. ...read more.


They have used mostly all the tactics in the book to get their product in the market, from the usage of language to the use of enticing words. They have provided full information on when and how they can be contacted. In the Philips advert the image has been more emphasised to portray the product than language. They have provided a small caption in which more of scientific words such as GPRS, navigation, activation etc have been used. Such words are designed and introduced in the advert to commence a more sound and advanced level. Even the slogan selected has been bought in a more classic and professional manner. Hence we can say each advert has its similarities and differences but has the same objective of selling their product. The 'Smalltalk advert' is based more on a technical manner but lacks the touch of professionalism and releases the data raw. Whereas the Philips advert holds a very distinguished and professional outlook. Hence we can see each advert have their possible positive and negative effects on the consumer. Raj Nathwani Page 1 02/05/07 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    I think she is trying to convince herself to get it because it is in her colour, her size and in the sale. The girl is incredibly thin, even though she has eaten a Mars bar. In the second advert there is not really a story, but if there were

  2. This project requires me to produce a imaginary business

    1979 Sales of goods act- This is a very important law as it makes it does not allow: The selling of faulty, dangerous products The selling of products that are fit to use for the required task. This means selling a wood glue to a person who wants to glue

  1. The advertisement I have chosen to analyse is a deal which Virgin Mobile are ...

    Other people that could have been included in this advertisement would be a real life friend to get the �10 off your mobile the reason a real person has been excluded is because the advert is showing that the woman will go to any lengths to get �10 off her

  2. Media Coursework - comparison of 2 advertisments

    Advert 2 has a clear picture of the target audience with the product smaller but big enough to see and know what it is, it uses thorns to make the product look like its more healthy and better because its natural also this gives it a rebel affect.

  1. Section 1: Promoting two products to two different market segments

    product User Status: First-time user Usage rate: Heavy user Readiness Stage: Ready to buy Interested Loyalty status: Strong Attitude toward product: Enthusiastic Motive: To have a fresh and young look and to get rid of any unwanted acne. Households - Young Married Couples Family Size Cycle: Young, Married with children

  2. Analysing two advertisements from magazines.

    there is a tube of Secret Weapon lip gloss on the bar which has orange juice on it, it stands out because it's orange, blue and purple; the colours are a lot brighter than the background, the men are all in smart shirts .

  1. Analyse, review compare and comment on the features used in advertisements

    one is an advert for a Vauxhall Corsa car and the other is for a company selling sofas (DFS)/ In the DFS advert, the man slouching on the sofa is noticed first. This is a clever advertisement because the background is white and the sofa is a dark grey, this

  2. How are woman presented in advertisements today?

    It shows women's negative facial expression. Looking at this facial expression I can tell that she is tired and not happy. Then mans voice comes up in the background. He says; "Is this, the women in your life? Still putting up with old fashion methods like this...

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work