A comparison of representations of ethnic minorities in print advertising

The first 200 words of this essay...

In this essay I will be analysing prints adverts to see if the ethnic minority included in the advert is represented negatively or positively. To do this I will start by looking at historic adverts ranging from the 1890's all the way to 1980. Then I will go on to look at three more recent adverts which are Pepto Bismol, United Colours of Benetton, and Green King and decide for myself how they're represented.

In this section I will be analysing three adverts from the previous century. I will start off by looking at Bonds Soap (1890). The picture is of a little black boy with clowns clothing on. The ethnic minority in this advert is black people. The advert is saying that you 'can polish everything but manners' meaning that you can clean a black person but you will never make them polite. This is a negative representation. The next advert is Haven commodities. The picture is a group of native black people carrying the white people's items. The ethnic minority is black people. This advert is suggesting that black people should be used as slaves and they are happy about it. The ethnic minority in this advert is