• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison of Two Advertisements.

Extracts from this document...

Introduction

A Comparison of Two Advertisements Advertising is a form of introducing the public to a product to increase its sales. The purpose of advertising is to make the public aware of a certain product, so that the next time they need to replace it, they would choose that make, but ultimately to encourage them to buy it straight away. There are many different types of adverts, including adverts appearing on billboard posters, football teams, 'Junk' mail, radio and television, magazines, the Internet and flyers. Advertising really affects everyday life. People are encouraged to spend more money by seeing adverts and deciding they would like to purchase the product. The two adverts to be discussed are a 'Mars Bar' and a 'Head and Shoulders' shampoo. Mars bars are chocolate bars made by Mars, and Procter and Gamble design Head and Shoulders. The two advertisements are very different and that is the reason why I chose them. The Mars Bar advert is very striking because it is three bright colours on a black background. The Head and Shoulders advert is unusual because there is a boy about to kiss the girl's hair, fitting with the slogan: 'for dandruff free kissable hair'. Although both adverts came from teen magazines, the content is very dissimilar. ...read more.

Middle

The logo is quite small and near the bottom of the page. I think it is important to the advert because if there were no logo, I would not know what the advert was trying to convey. There is a picture of a Head and Shoulders bottle on the second advert, which is on the girl's hair. After looking at the whole picture, I immediately saw the bottle. The bottle is medium sized and very visible, because it contrasts with the colour of the girl's hair. It is important to the advert as a whole. I think the Mars advert sends out a stronger message because it is rather intriguing and the picture has nothing to do with the product. The second advert is more obvious that it is advertising a hair product. In the first advertisement there is a girl standing at the mirror, looking at her dress. In the hair advert there are two characters, whose relationship are obviously girlfriend and boyfriend. We pick this up because the boy is about to kiss his girlfriend. The two stories are very different. In the first advert there is a girl trying on a dress and she is looking in the mirror, deciding whether to buy it. ...read more.

Conclusion

The second advert motivates its audience by helping you to realise that boys find girls more attractive if they do not have dandruff. Personally, I would feel much more inclined to look closely at the Mars bar advert, because it is totally unique. It is very striking and intriguing, so I would stop to read the text. I think it is so unusual because of the contrast of the background colour and the writing. I would not, however be encouraged to buy a Mars bar, as I do not like them, so my view is biased. Although I find the Head and Shoulders advert relatively boring and samey, I would be more encouraged to buy the product because dandruff free hair is very appealing. After noticing the Head and Shoulders advert, I would not read the words because the picture does not interest me. In conclusion, I would assume that the Head and Shoulders advertisement would be the more successful one, because youngsters are more impressionable than adults. This particular Mars bar advert might appeal to teenagers, because it is showing a thin girl who has remained thin even after eating a Mars bar. Many teenagers do not eat chocolate because they are worried about their figure, so this advert is intended to encourage them. In my opinion, although the Mars advert would get noticed more, the Head and Shoulders would be the most successful. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    in a prosperous country, to image, what is like to grow up in Africa, Latin America or large parts of Asia'. The adverts directly addresses us with the use of second person 'us'. The sentence has been broken down to petite bits with the use of the comma.

  2. An analysis and comparison of James Bond Film posters.

    She is wearing a startling dress which is set on fire. This suggests that she is a seductive, dangerous and a sexually promiscuous girl therefore she is the female villain in the story. However the other lady is placed behind James Bond signifying maybe she is the women who Bond falls in love with and so he protects her.

  1. Analysing two advertisements from magazines.

    The slogan is humorous even though it is written as if it was a government warning; they are using jealousy to get people's attention. The woman who is not wearing Secret Weapon lip gloss is pouring orange juice into her bag because she is jealous that the other woman is getting all the attention from the men.

  2. Section 1: Promoting two products to two different market segments

    The price is not low and it is very reasonable. These two pricing strategies where used in order to increase the market share and attract a large number of customers. "Regenerate" - for men face wash compared with the competitors' price, is being sold at a good value for money.

  1. Free essay

    English-Media contrasts between two adverts

    In the "Jean Paul Gautier- Le Male" advert, the colours in the background and the pattern on the top that the main character is wearing match the bottle. This is to make the audience think that if they wear that fragrance, then they will look and smell great.

  2. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    advert: " I know, you only want me for my debit card." This shows humour. The man, Mr. Brown who is actually a Halifax employer, knows that his looks or personality don't earn him the love, it is in fact the debit card!

  1. What differences have you noticed between toy advertisements for boys and girls, refer in ...

    theme towards it, which is the same as the action man advert, which could be evidence that the makers of these type of adverts work on a basis idea that they have found to work better on the young boy audience.

  2. Analysis of the effectiveness of three magazine advertisements.

    This is a particularly efficient way of advertising because it uses humour. People remember adverts with a funny 'angle'. Normally when you say a product needs a new angle, you would try a new advertising ploy like sponsoring a "star" to drink Sprite but I think that the way they have advertised Sprite in this advert is very clever.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work