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A comparison of two recent car adverts - Ford Focus and Renault Megane

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Introduction

A comparison of two recent car adverts - Ford Focus and Renault Megane Advertising is a way of life and like it or not advertisements are going no where. What ever you do there will be some kind of advertising near by. For example, listening to the radio on the way to work is a way of advertising as advertisers use the radio as a common way to advertise. Some people take notice of these advertisements where as others believe they should be scrapped. In this essay I am going to compare to recent car adverts. They are completely different yet trying to give out the same signal, buy our car. The target audience in any advert is essential because advertising at the wrong age group could result in the advert being a waste of time as knows one will take notice of it. The Ford Focus advert is aimed at middle aged people and above. This is shown as the idea of the advert is a car which is peaceful when in the car. On the other hand the Renault is focusing their advert at young drivers or anybody who wants to feel young and sexy. ...read more.

Middle

With a range of people such as young women and formula one driver shacking their ass it gives a sense of humour. Most people will remember an advert if it contains humour as they will think about it when seeing the product which was being advertised. For example, after watching the Renault advert, when you show the car you may think off people shaking their ass which is from the advert. The way in which the give out the point in the advert is very important as it ma give people the wrong idea. In the Ford Focus advert they decide to use all speech with no music where as the Renault advert use all music with little speech at the end. This sets the tone straight away as the audience know what type of advert it is going to be. Also the sound helps the advert focus on its particular age group. For example as the Focus is aimed at middle aged people and above you wouldn't expect the advert to have music playing where as the Renault advert is aimed at young people so the music catches their attention. ...read more.

Conclusion

They use the different angles to make it livelier as it means the camera is constantly moving around. Also as this advert focuses on people shaking that ass then the different angles let them show people off all ages shaking their ass. Overall the different angles help show who the advert is aimed at. This is a common trend with each detail s if it keeps referring back to its age group then it helps them make the advert make successful. Overall I believe the Renault Megane is a more successful advert. I believe this because younger people who have just pasted their test or like to upgrade their car are more likely to spend money on buying the car. On the other hand middle aged people and older tend to have a car and most people wouldn't buy a new car unless they needed one. Both adverts succeed in the point they are putting across. Therefore both adverts are successful in the way of what they are saying. On the other hand one advert is more successful in the amount of sales that were made due to the advert. I believe it was the Renault put it may be the Focus. ...read more.

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