• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A comparison of two recent car adverts - Ford Focus and Renault Megane

Extracts from this document...


A comparison of two recent car adverts - Ford Focus and Renault Megane Advertising is a way of life and like it or not advertisements are going no where. What ever you do there will be some kind of advertising near by. For example, listening to the radio on the way to work is a way of advertising as advertisers use the radio as a common way to advertise. Some people take notice of these advertisements where as others believe they should be scrapped. In this essay I am going to compare to recent car adverts. They are completely different yet trying to give out the same signal, buy our car. The target audience in any advert is essential because advertising at the wrong age group could result in the advert being a waste of time as knows one will take notice of it. The Ford Focus advert is aimed at middle aged people and above. This is shown as the idea of the advert is a car which is peaceful when in the car. On the other hand the Renault is focusing their advert at young drivers or anybody who wants to feel young and sexy. ...read more.


With a range of people such as young women and formula one driver shacking their ass it gives a sense of humour. Most people will remember an advert if it contains humour as they will think about it when seeing the product which was being advertised. For example, after watching the Renault advert, when you show the car you may think off people shaking their ass which is from the advert. The way in which the give out the point in the advert is very important as it ma give people the wrong idea. In the Ford Focus advert they decide to use all speech with no music where as the Renault advert use all music with little speech at the end. This sets the tone straight away as the audience know what type of advert it is going to be. Also the sound helps the advert focus on its particular age group. For example as the Focus is aimed at middle aged people and above you wouldn't expect the advert to have music playing where as the Renault advert is aimed at young people so the music catches their attention. ...read more.


They use the different angles to make it livelier as it means the camera is constantly moving around. Also as this advert focuses on people shaking that ass then the different angles let them show people off all ages shaking their ass. Overall the different angles help show who the advert is aimed at. This is a common trend with each detail s if it keeps referring back to its age group then it helps them make the advert make successful. Overall I believe the Renault Megane is a more successful advert. I believe this because younger people who have just pasted their test or like to upgrade their car are more likely to spend money on buying the car. On the other hand middle aged people and older tend to have a car and most people wouldn't buy a new car unless they needed one. Both adverts succeed in the point they are putting across. Therefore both adverts are successful in the way of what they are saying. On the other hand one advert is more successful in the amount of sales that were made due to the advert. I believe it was the Renault put it may be the Focus. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    summers day, consequently this can trigger memories in the audience and memories of smells. Smell is very strongly linked to memory and because the advert is advertising a fragrance that is called "FLOWER" then it may be in the interest of some of the audience to purchase the perfume.

  2. Analysis of an Audi car advert.

    time to get to his destination so therefore the music becomes dramatic and louder. When the female opera singers sang they seemed as if they'd become angels blessing the man's new baby. The woman speaking is asking rhetorical questions, which engages the viewer into thinking what type of car they want to purchase.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The first thing that your eye is drawn to in the frame is the lips as they are the most central part of the page and because they have also been used as a part of the lettering, you look at them within the text and within the image so

  2. Comparing Two Car Adverts

    Their engines are at the centre of small power tools to experimental aircraft turbo-fans and they are sold across the globe. Honda's history spans the half lifetime of the global motor industry. All adverts that are produced have to be within the adverting standards that have been set in Great

  1. Comparing two adverts - I am focusing on are the 'Nescafe Cappuccino' and the ...

    The next image is of the young boy again running down the stairs dressed in his uniform for school as his mum shouts out breakfast, as she pours the cereal into a bowl. 6. You then see a shot of the bowl of cereal with a spoon in it.

  2. This coursework aims to decode the representational code in and advert which is trying ...

    All of the adverts have the product in hard and sharp focus, so it attract maximum attention, and drag away attention from any other part of the advert. Anchors are words used to describe the way that a caption or slogan that helps to pin down a particular meaning on a drawing or photograph.

  1. Advertising is necessary to let us know what is new.

    However these are both parts of the minority that I was explaining, other ethical businesses, environmentalists and news reporters will pay to advertise these things. Examples of those that do not make us more aware of environmental issues in their advertising are : 3.)

  2. Advertising - the car industry.

    The third shot that I have chosen is about half way through the advert, and in this shot there is a man in a tunnel with a fairly large shadow on the wall behind him. It uses intertextuality, as it uses parts from a Hitchcock film, which make it like a horror movie, "The Third Man".

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work