The stories in The Sun are not entirely serious, for example The Sun had a cancer story, but it still showed a woman posing with minimal clothing. Most stories include photographs that are either featuring woman, or something that are not serious enough to be with the story, whereas in The Telegraph it is much more serious. Very rarely does The Telegraph contain images unsuitable to the story or that do not complement it. The Telegraph also does not contain photographs that are sexually explicit as it is targeted at both men and women. The pictures in The Sun reflect what the target audience, of working class men, actually like to see and read. The pictures are the focus point of their stories, sometimes taking up three quarters of the page. The adverts also reflect the paper as The Telegraph feature upper class, posh, products and The Sun features more everyday, cheaper, products. The adverts featured in The Sun are also greater in size and there is far more of them whereas The Telegraph is the opposite. Headlines are also the main focus alongside the pictures; the paper then carries a small amount of text containing the minimal facts. The Telegraph, however, is the complete opposite, featuring only important photographs, minor headlines with a vast amount of text. The stories go into depth and carry hard news, whereas in The Sun they are shorter and not so detailed. There is also a larger font size featured in The Sun, than in The Telegraph.
An attribute of The Telegraph is that it has far more articles than The Sun. The Telegraph has almost double the amount of news coverage than The Sun, whereas The Sun contains almost twenty pages of celebrity/ gossip articles with The Telegraph only featuring one or two. This is why tabloids are perceived as “gutter press” and the broadsheet known as the “quality press” for the business and sophisticated. The Telegraph is also renowned for its outstanding sports coverage. There is something on most cultural aspects of life featured in The Telegraph containing subjects covered are from fashion to theatre, whereas in The Sun they are more bias towards celebrity and gossip stories. This deters people, especially women, from buying The Sun, as it is less likely to feature topics they find compelling or intriguing. The Telegraph is also more internationally cultured featuring more foreign affairs whereas The Sun is UK biased. More of The Sun’s focus is on celebrity stories home and abroad, but not many foreign affair issues are covered.
The Telegraph is far more predictable as it is categorised and readers know where to find specific news items. The Sun, however, tends to vary its layout and features, except for its page 3 trademark.
In the entertainment section in both papers, it features small little activities and fun reading such as crosswords and horoscopes. The crossword featured in The Telegraph are far more intellectually strenuous, than the one featured in The Sun. There are also more gimmicks featured in The Sun than in The Telegraph, for example cartoons. The Telegraphs cartoons are often politically based and are satirical in nature. The Sun features cartoon strips with stories being sensationalised. It also features things like horoscopes: both of these, it is believed, to appeal to the working class. Therefore The Telegraph does not contain many of these, as they would not appeal to its readers.
Although The Telegraph is targeted at mainly businessmen and woman, whereas The Sun is targeted at working class men. The Sun is now trying to broaden its target audience to include women as well. They are now featuring more feminine culture such as fashion into their paper. Women are becoming major spenders and more news oriented so The Sun would like to capitalise on this for increased sales. They also included stories that women will enjoy as well as men.
From this detailed analysis it has shown the number of differences between the broadsheet and tabloid, but also the few similarities there are. I think overall The Sun is for more sex craving young men, whilst the generally older more sophisticated businessmen and women opt for the more intellectual Telegraph broadsheet. The young men that choose The Sun find it titillating to read about female celebrities, and women in general usually posing with minimal clothing. These photographs and stories often do not to the middle to upper classes finding them to be incongruous or tedious drivel. This I agree with. The stories in The Sun seem like it has been written by no more than a child, simple and unsophisticated. Whereas The Telegraph, written by the true English gentlemen and women. Their stories are sophisticated and contain real stories without any simple drivel. Therefore I would much more desire The Telegraph as a good read rather than The Sun, which I do not find compelling or interesting. The Telegraph signifies the proper news and sophisticated language, which the readers of higher intellect are bound to admire.