A Detailed Comparison Between Tabloid and Broadsheet Newspapers.

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Daniel Sibley

A Detailed Comparison Between

Tabloid and Broadsheet Newspapers

The Sun and Telegraph, both support the conservative party but are very different. These papers have been chosen because they are representatives of stereotypical broadsheets and tabloids and are both best sellers, but both have similarities and differences.

Rupert Murdoch owns the Sun, and Hollinger International owns The Telegraph. A tabloid paper is two A4 sheets wide and the name tabloid comes from the French word tablet, reflecting the size of the paper. A broadsheet paper is an A2 sheet folded in half, with the word broadsheet meaning as it says, a large sheet. Tabloid and broadsheets do not really compete against each other as they are targeted at different audiences, and are both designed in different ways to compete in different categories. Many people believe that the broadsheet is aimed at middle to upper class people with higher intellect, whereas the tabloid is aimed at the working class people. Each paper gives the desired audience what is believed what they want; this is why they are the best sellers. Also both papers claim to be superlative.

The tabloid newspaper aims to give the working class people what they love to read. Tabloids, like The Sun, contain more gossip stories based around celebrities. There are many photographs of women in minimal clothing, and the news is written in a simple style, but may contain more corrupted stories. The news is put into simple text, in a larger font, and in not as in depth. The precise reading age of The Sun is 6.6 years and it contains far more colloquial language. The Sun gives men more images and stories involving celebrity scandals and women posing with minimal clothing in a sexual manner.

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The stories in The Sun are not entirely serious, for example The Sun had a cancer story, but it still showed a woman posing with minimal clothing. Most stories include photographs that are either featuring woman, or something that are not serious enough to be with the story, whereas in The Telegraph it is much more serious. Very rarely does The Telegraph contain images unsuitable to the story or that do not complement it. The Telegraph also does not contain photographs that are sexually explicit as it is targeted at both men and women. The pictures in The Sun ...

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