story. Compare that with The Telegraphs one fifths worth of the front page devoted to images, plus The Telegraph is twice the size of the tabloid and is much more a text-based newspaper.
These two newspapers have considerably different reading age. The Sun’s being just over six and half as compare that with The Telegraph’s, which is sixteen; There is just under a decade different. This is not by accident. This is because they have very different target audience. The Sun’s target audience is generally working class. This is because The Sun contains a lot of sport and photographs of semi-naked women. These all contribute to the newspapers target audience. The Telegraph’s target audience is quite different from The Sun’s. The Telegraph’s content differs from The Sun’s, as it has it almost sixteen times as much business news and information than The Sun; Also The Telegraph has a separate supplement for the sport. Another reason these two newspapers are so different is the use of the English language. The Sun uses more slang and common terms while The Telegraph uses more complex and sophisticated, all this evidence points to the conclusion that The Telegraphs target audience is middle class, businessmen and women.
The layout of the front page also explains a lot about the general content of the paper. For example in The Sun the front page is about one main story and a big photograph takes up the space advertising one other story. The Sun’s Masthead is very prominent and makes the paper recognisable contains the price, date and the website. The front page of The Sun is sexually oriented as an example there are two very beautiful, scantly dressed women to catch the eye of the men. The Telegraph’s front page is quite different but some similarities do exist. An example of this is that the name of the “The Telegraph” is very bold and has several superlative statements like ”Read a bestseller every day” and “Britain’s best-selling quality daily”, all these statements are actually true. The Telegraph has 10 different stories on the front page, which indicates that it has a variety to offer a wide scale of people. It also has a general index of the paper and an advertisement for Ryan-Air Aeroplane Company.
On the subject of advertising The Sun has many more pages dedicates to advertisements. For instance in The Sun there are several entire pages covered with adverts and also little ads constantly throughout the paper. All manner of things are advertised from holidays to cars, from mortgages to electrical goods. All together there are twenty pages of pure advertising in The Sun. The Telegraph on the other hand only has five pages of advertising. These adverts are specifically for the target audience, for example they are advertising Laptops, for businessmen and expensive, executive cars and luxury holidays to the Caribbean.
To conclude both of these papers are stereotypical newspapers that share the same political stance but cater for different people. The Sun is more for the working class men and The Telegraph is written for the Middle class businessmen and women. They have different content as well, for instance the Telegraph is filled with business news and information while The Sun is has got less business news and more semi-naked women. Also the sun has more advertisements and pictures. The Telegraph has less adverts, but it is a much more text-based paper. The size is also very specific for these papers, although now The Telegraph has now been printed in the size of a tabloid.
Jonathan Pearson 10L
