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Act on Co2

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Analyse the two advertisements used the recent government 'Act on CO2 initiative commenting on the effectiveness of the campaign. Global warming is an issue that everyone is aware of, and there are many campaigns out there informing us about how to prevent it. Perhaps the most effective campaigns are those coming from Act on CO2. Be it changing how the story ends for our children, or driving 5 miles less a week, Act on CO2 is a campaign that is not afraid to be controversial. I will be talking about two such advertisements. The first such advert is the 'twinkle twinkle' advert, where they change a popular children's nursery rhyme to get their message across. The fact that they use a nursery rhyme gives the impression that preventing CO2 emissions is 'child's play' and is easy. However it could also infer to the fact that eventually the CO2 emissions are going to affect our children. The second advert is the car emissions advert, in which a car is portrayed as a chimney. This could refer to the car being a nuclear power plant chimney, which we all associate that as a big factor in CO2 emissions. ...read more.


This is so the audience can see nothing but the car, so there is no way of overlooking it, they have to face the facts. Also the fact that it is rotated is because the audience won't at first understand what the picture is of. Whereas upon further inspection they realise that it is a car. This makes the audience ponder that looks can be deceiving and that the idea about cars being one of the biggest contributors of CO2 emissions, a fact we usually ignore may actually be true. The colours and pictures of the 'twinkle twinkle' advert could also mean that the advert is aimed towards children. Perhaps the idea that the children would see the advert and question their parents as to what is going on. Their parents might then realise what they are doing by wasting electricity, and so on is going to affect their children. However children might do something as well. After all the carbon emissions will affect their lives. By making children aware of the possible outcomes of the future, they themselves would want to do something to make sure we change our ways to prevent our future from ending up like that. ...read more.


This makes the older generation feel responsible, and want to change their ways before it's too late. Their parents don't want their children to follow in their 'carbon' footsteps. Overall I think that both adverts are very effective in getting their message across and informing the world about CO2 emissions. I think that the 'twinkle twinkle' advert would attract a wide range of people with its layout and colours and would have a bigger effect. The 'twinkle twinkle' advert hits a 'soft spot' for everyone, children. Everyone always wants the best for their children and will do whatever it takes to achieve that, even change their lifestyle. The car advert is also effective as it sets a target for the audience to 'drive 5 miles less a week'. This makes the audience want to persevere and get that target, so they can have a sense of accomplishment. As a campaign the 'twinkle twinkle' advert and the car advert work well together. They show the audience two different sides of the advert. I think that the car advert shows what is causing some of the carbon emissions and the 'twinkle twinkle' advert foreshadows the possible future if we do not stop. They're almost the cause and consequence of carbon emissions. ?? ?? ?? ?? Sophie Kiani 11C English Coursework Media Second Draft ...read more.

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