Advanced Marketing Assignment

The first 200 words of this essay...

Advanced Marketing Assignment

"Identify the message elements of one of the communications suggested in your group presentation. Discuss the possible effect the symbols used have on the audiences and explain why and how you used those specific symbols"

St Tropez Tanning Essentials are a long established American company setting the standards of prestigious self-tanning products in a $4 billion dollar market. Our presentation analysed the companies' current communication situation as well as the brands strengths and weaknesses. As a group, we illustrated a potential marketing strategy that could be adopted, using a variety of communications, to achieve an integrated marketing approach to further enhance the St Tropez brand. This essay looks to explore the effect of symbols used in a "glossy" magazine (e.g. Cosmopolitan) advertisement and to justify the reasoning behind the use of them.

The proposed advert itself is to be of a bronzed Victoria Beckham (implying use of the product), sitting in an office at her desk, in a deck chair, wearing a bikini. Out of her window, a view depicting a city in the UK, as it rains, while she re-applies her St.Tropez tanning mousse from the bottle.

The 4 main