• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advert analysis

Extracts from this document...

Introduction

Media - advert analysis The purpose of this essay is to decode an advert and pick out the messages it sends out, subliminal or not. The advert aims to sell the new Ford Ranger to wealthy, young businessmen. The advert was found in the 'Top Gear magazine', which is aimed at people who like cars, adverts like this use strong denotations such as brand spanking new car, which flips into a dirty, used car. This has strong connotations such as the car is designed to be used and enjoyed and that the car is a real boys 'toy'. In advertising, signifiers are used to send messages in the advert, such as colour, focus, camera angle, etc. The advert I am using consists of two pages. On the first page there is a new 4x4 Ford Ranger placed in the centre. It is placed on a black background, which enhances the detail of the product and draws the eye to it as the centre of attention. The car is viewed at a slight angle, showing the length of the car as well as the depth. Above the car in white, bold writing as a statement saying, 'New, but why keep it that way?' which leads onto the second page, which is on the right hand side of the following page. ...read more.

Middle

These sharp corners signify a male authority and strength. For instance, the bonnet of the car is like a box, with right angles at every edge. It isn't a coincidence that the power in the car is housed inside. Positioning is a key element in advertising. It draws the eye to, and away from things and if not done correctly can be a complete disaster. In the middle of my advert is the product- the new ford ranger. The car is the centre of attention; the reaction that is meant to occur is, "nice car, wish I had one". The eye is then drawn to the text, which will then sell the car. On the first page there is only a very small amount of writing. This is situated over the left two thirds of the car. This is then meant to provoke the question, 'where's that leading to?' the position of the cars in proportion to the writing on the first page. This signifies that the car is more important, where as the text is merely an after thought. On the second page, the car is still in the same position but the original text has gone, and has been replaced by a white, angular box. This box is in the bottom right hand corner. ...read more.

Conclusion

In the white text box, there is information that suggests that the company is trust worthy and therefore confident. When creating an advert, the sender must first identify the target audience. If they want their product to appeal to a particular type of person, then the advert must also appeal to them. This advert is aimed at young men, with a rough age range of about 20-30 years old. The word 'ranger' in the anchor appeals to the more reckless side of the audience, who perhaps want to feel more adventurous. However; the range of audience is narrowed to the upper classes, as the car is brand new and although may appeal to a poorer audience, they simply wouldn't be able to afford it. Therefore, the car was advertised and aimed at a richer, more successful audience. To conclude this analysis, this advert gives of an overall feel of masculinity, boyish behaviour and adventure. This comes from the angles on the car, the change from clean to dirty and the anchor 'New. But why keep it that way'. I think that the adverts sell the product well, due to the simplicity and the uncluttered, masculine, stylish look it has. These days, this clutter free, modern look is very appealing and I think the designers of this advert have done a good job of using it in this advert. By Charles Medlock ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    phallic symbol as the underlying connotation is that the woman has enjoyed a pleasurable experience in bed. In advert 2 they have given a fair amount of attention to shape. The main shape is of the fan of playing cards as it is the focal point.

  2. Semiotic Textual Analysis

    This fragrance is what men want. This therefore implies that without it you cannot be sexy and desirable and therefore you are not what men want.

  1. Free essay

    Advertisement Analysis

    According to my research the advertisement reached over 16,000,000 people alone in the UK. This emphasizes how large the car market is. Another fact is that most young males want an attractive first or second car after they have passed their driving test.

  2. “Orange Tango” Advert Analysis

    an advert and copy what is staged, which is the desired effect as this means the advert is being remembered and therefore so is the product. There was also a very unpredictable element to the adverts. In the first of their adverts they had the Tango man running up to

  1. This coursework aims to decode the representational code in and advert which is trying ...

    The brown upper section holds some of the copy describing the L3, and also contains a quote from a film director. Also this section contains the image of the L3, and the image of a man that is speaking on the phone, this can be assumed to be the director that made the quote.

  2. Advert analysis

    There is a slight shadow under the car which unlike the car, is slightly blurred to imply that the car drives very smoothly. It looks as if it is in the show room which makes it look like a new and exclusive car; it looks expensive because cars are at their highest price while brand new.

  1. The Art of Persusion

    Consumers are not persuaded by illogical or irrational promises and can see through ill-conceived ideas. In today's advertising world, around 80 percent of new products that are launched fail. The reason maybe for this is because those marketers do not deliver the quality of the product as shown in their adverts.

  2. Advert Analysis.

    The fact that she is famously known as an interior designer and is on the television programme 'Changing Rooms' makes people think that the product must be good because dealing with furniture and decorating is all part of her job.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work