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Advert analysis.

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English Coursework Jenni Joyce The first thing that I notice in this advert is the picture at the top. The picture is of a necklace with some tweezers attached to it. There is a bold title ' its what all the girls are wearing these days'. The font is effective it has been elongated and gives a sinister effect, it makes you realise that it is a clich´┐Ż and it is not a true fashion statement. The title has a deliberate association with fashion so other readers may be more intrigued. The picture is very effective. The use of the tweezers tends to unnerve the reader. They take up a huge amount of the picture. The use of colour is good, the black and white make it bolder. The image and the headline work together to create an image of what is to come will not be nice in the reader's mind. It doesn't give away what the article is about so it raises the reader's curiosity and they are more likely to read on. It is a grim visual pun, which makes you unsettled. It draws you in to reading more. ...read more.


It is nice and easily laid out. It uses a restrained and effective use of emotive language. There are no scientific facts and there is no scientific language being used. There are in fact only two 'technical' words in the whole text, the name of the disease, Trachoma and the prevention, Tetracycline. The text is quite informal but it is not too 'matey' or friendly so it doesn't lose the authority or respect needed. It would be out of place to be to colloquial and make jokes as it I not that type of piece. It is emotive language. The text is 'loose' it is easy to read, easily 'accessible'. In the text there are some quite disturbing and descriptive sentences and facts. ' With each blink, the eyelashes scrape against the surface of the eye. The result is agony, then blindness.' The use of scrape is very effective and is also alliteration. Above this they give the facts about what they have and what is involved in trachoma. This is quit disturbing and makes you feel very sorry for the poor children who are going through this. The descriptions are graphic but not scientific. ...read more.


Then comes some short information about the company. This is the first time the company has been mentioned, which shows that the company isn't the main issue the Trachoma sufferers are. It shows the company as stable and respectful. In the bottom right hand corner there is a picture of a girl holding a baby looking at you. The words printed in capital bold letters say ' THANK-YOU'. Thank-you is there to make the readers feel more happy and good about themselves for donating. The girl in the picture can see clearly meaning that she has been cured. This makes you feel like you can make a difference. Next to the picture is the logo. It's shaped like an eye, which is effective. The pupil is the world, which shows it is a worldwide organisation. The name 'sightsavers' is alliteration. It is also a lot easier to say and rolls of the tongue more easily than ' Royal Commonwealth Society For The Blind'. In conclusion, this 'advert' is very effective. It has good emotional appeal and works on the reader through guilt, pity and then self-satisfaction from helping the poor children. It's giving you the chance to use your money and do something good with it to help others. ...read more.

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