Advert Analysis By George Austin 10s
In this essay I will be looking at three adverts promoting the purchase of cars. I believe that all of these adverts appeal to a niche audience, the prospective car buyer, as they are unlikely to stimulate an impulse purchase.
The first advert I looked at was for Fiat Punto. The first shot you see is a long shot, which shows a very dirty car driving away from a volcano, which is erupting, the background sounds confirm this. The car appears to be travelling at a great speed. They are driving down a winding mountain road. The situation they are in is extremely unrealistic. The mountain has lava flowing down it. All of the colours are grey apart from the lava flow, which is a vivid orange. A front shot of the car shows the viewer that there are two indistinguishable silhouettes in the car. The volcano is erupting violently and the driver is showing some very skilful cornering to avoid falling debris. At the climax of the advert when the sky behind the car is completely grey, the car stops and a man and woman get out from the car, the woman from the driving side. She shouts at the man, over the noise, "Right, if you can do any better, you drive." They change sides, the man gets in and the car drives off. The Fiat logo and website address are then displayed. In the background you hear the man blame the woman for getting the car dirty.
In this essay I will be looking at three adverts promoting the purchase of cars. I believe that all of these adverts appeal to a niche audience, the prospective car buyer, as they are unlikely to stimulate an impulse purchase.
The first advert I looked at was for Fiat Punto. The first shot you see is a long shot, which shows a very dirty car driving away from a volcano, which is erupting, the background sounds confirm this. The car appears to be travelling at a great speed. They are driving down a winding mountain road. The situation they are in is extremely unrealistic. The mountain has lava flowing down it. All of the colours are grey apart from the lava flow, which is a vivid orange. A front shot of the car shows the viewer that there are two indistinguishable silhouettes in the car. The volcano is erupting violently and the driver is showing some very skilful cornering to avoid falling debris. At the climax of the advert when the sky behind the car is completely grey, the car stops and a man and woman get out from the car, the woman from the driving side. She shouts at the man, over the noise, "Right, if you can do any better, you drive." They change sides, the man gets in and the car drives off. The Fiat logo and website address are then displayed. In the background you hear the man blame the woman for getting the car dirty.