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Advert analysis - Weetabix.

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Introduction

Advert Analysis Weetabix: Sign = product (weetabix) Signifier = wheat field, music, people in advert Signified = people enjoying the product, and showing that it gives you energy This Advert uses humour stereotypes and representations in it. The opening scene of the advert is a shot of a man standing in a windy corn field in a suit, this is representing that the product is for working men and the fact that he is in the corn field and that it is the first scene is representing that the corn field is the starting point of the product. Also the advert starts of with a serious theme. Then after this scene music is played in the background, the music is every important as it is the "we are the champions music" this is giving out a positive feel about the advert and the product, and is saying that if you buy the product then you will become a success. ...read more.

Middle

and power and therefore hit the ball with to much power and they are all saying how good weetabix is for you and how much energy it gives you to do your job. At this point the product is unknown to the viewer so they don't know what the advert is advertising. It is not until the end of these work clips that a voice over in a grand manner tells us that the product is WEETABIX, and when the product is unveiled to the viewers there are 3 weetabix which form a large plug shape, this is signifying that the product will give you a endless supply of energy throughout the day. The second last scene in the advert is of a woman and man standing in a kitchen with the man washing up and the woman standing with her arms folded (showing authority) and saying "It powers my own personal dishwasher". ...read more.

Conclusion

As the camera begins to get towards the hut the music starts to reach its climax and is building up to a dramatic ending. As the camera goes into the hut it reveals a warden eating a bowl of weetabix, at this point the viewer finds out that the product is weetabix. The closing scene is set in space with a starry background. It shows three weetabix manoeuvring into a plug like shape with a yellow line symbolising the shape of the plug. This is very representative because a plug is associated with power because it is the one single thing that links any household appliance with a power supply, and because the weetabix's make the pins of the plug it shows that weekabix are a endless supply of energy. Also during this scene there is a voice over telling the viewer in a deep spacey voice about how good weetabix is for you and how it will give you lots of energy, the voice over is in a deliberately cheesy way to make the scene funny and comical. ...read more.

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