Advert Comparison : three different cat adverts, Two Volvo V40 advertisements, and the Fiat Punto

Scene 3

Again the screen goes black and now it is morning again. The squeaking now distinguished, as a bed is still loud and squeaking at a quick rate. Meanwhile the postman walks by, I am not sure whether he is staring at the car or staring at the window and listening in. There is again a sentence in the bottom right hand corner this time saying Ô Now all you need are some kids'

I think this whole advert is trying to say that the car is important, it is the first thing you should think about and everything else either comes after it or should be formed around it. For example the Volvo V40 is supposed to be a family car so this pair have the car but they do not have a family. That is where the squeaking of the bed comes in, this can be interpreted as a couple in their bedroom trying to have kids in an attempt to have a real family, so that they can really use their family car.

The Second Volvo V40 adverts

Compared to the first advert this one is very different, before the car was the focal point of the picture, now it is foggy. The car (Volvo) is now driving through a foggy wood and all you can see are the headlights through the fog. There is yet again a different sentence in the bottom right hand corner, this time it says Ô Voted the most beautiful car in the world.' The car carries on through the foggy wood waiting roughly seconds before a second slogan appears which says Ô But sometimes looks aren't everything.' This is perfect timing in terms of the advert because the car has just easily and brilliantly gone round the corner of the road with very low visibility.

The sentence can be interpreted to mean that the car not only looks good but it also drives well either in the dark or in bad conditions. This is a very clever approach seeing as the Volvo was voted the safest car on the road.

Fiat Punto

This advert starts with happy music playing from the start and straightaway gives the impression that this car would make your life happier. A blue Fiat Punto is driving through a Mediterranean city. There is a middle-aged woman on the driver's side and a middle-aged man on the passenger's side. It also made the impact me that everyone in the advert on the street were either extremely good looking or scintillatingly beautiful, so it makes you feel special to have the car. In my point of view the most important factor of this advert is the music, the music makes the advert. The lyrics go something like "The boys watch the girls go by', as this goes on the man in the car actually is watching all the girls walking by the car as they drive along. The music still plays a vital part in this advert, when the woman has ad enough of her boyfriend looking out the window she decides to get revenge using a member of the opposite sex. She pulls over and calls over the first man she sees and kisses him. As she kisses him the music reaches its climax and then it clams down as the couple make an agreement. Then the camera view changes to see the back of the car then some writing comes up saying Ô SPRITO DI PUNTO' ; this writing was catchy, stylish and easy to read. It also helps to portray the adverts Mediterranean feeling. I also thought that this advert would appeal to women more because it portrayed that the woman was in control.

This was not the end of the Fiat Punto there was another advert afterwards to show the insurance policies for the car. There were a few clips from the main one but instead of the normal slogans and actions.

In conclusion I think that the Fiat Punto advert were better than the Volvo V40's ones. This is because the Fiat advert has a catchy tune and a catchy phrase. These two will leave you thinking about the car. There is also a spot of humour in it too. Therefore in our adverts we could use a catchy tune, a catchy phrase and slight humour as it helps to attract viewers to your advert and help sell the product.