• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisement comparison

Extracts from this document...

Introduction

Kamran Ali 10.1 Coursework Year 10 Media Coursework We see advertising in every corner of the world, and get bombarded by hundreds of thousands of adverts wherever we go, whatever we do. Some adverts rely on the product alone; others try to exploit our subconscious fears. These things, plus the message that they convey, are important factors that make the product sell. These businesses use many forms of media, such as Radio, Television, Internet, Adverts, and salesmen. I have chosen 2 full page advertisements from glossy women's magazines. The first advertisement is from the Cosmopolitan Magazine, it a perfume ad from Burberry. The second advertisement is also a perfume advertisement, also from the Cosmopolitan Magazine. This advert is by the company Issey Miyake. Both of these adverts are perfume adverts, and show the product against dramatic lights in the background, which match the colours of the product, and yet subtle in look. Looking at the Burberry advertisement, you can see that the bottle is very "squarish", and the edges are defined strongly. The lettering below the bottle says "Burberry Brit", which shows the British influence. The bottle has a design on it, its 5 stripes, running across and down the bottle, perpendicular to each other. ...read more.

Middle

I think that this advert as a whole is really powerful, yet simply since it is showing that powerful, vibrant images can be imprinted on the mind with such a simple design. The way that the lighting is implemented is also really good, because from the top to the mid-bottom; its all white, then where the "false shadow" is shown, the sides (where the shadow shouldn't be) begin to show the colour pink; which in reality would not be there, so the way they have implemented this simple technique is really quite good. The second advertisement, Issey Miyake, is also a perfume advertisement. I personally like this one because the (again, but this time better implemented) lighting effects are good, and math the product. The bottle is made up of 3 shapes, a Sphere, A long Cone, and a circular base. This bottle basically looks like an extended cone, and is placed on a blue-ish pane of glass. The shape of his bottle is quite strange since you don't see many perfume bottles in this extended cone shape, and they have emphasised this by putting lights at the side so that there is light on only one side of the bottle, so the vertical lines are more obvious, making the bottle look very long. ...read more.

Conclusion

opinions on the product. A prime example is that on the Burberry one, it says "Live From London", but if you get rid of the opinion "Live" it just leaves it as "From London", which means that the product is made in London. But in the Issey Miyake advert it just says "Paris", which shows that the product is from Paris. o The Burberry product consists of a Square Bottle, and a Square Bottle Top, but the Issey Miyake product consists of 2 shapes, a Sphere and Flattened Cone for the Bottle Top, and a Flattened Cone for the Bottle. This is perhaps to show that the Issey Miyake perfume is more diverse, and caters for more people, since different people like different shapes. But the Burberry Bottle is simply heavily biased towards the Square design. Perhaps this is to show that they follow their own standard, so people will have to bend towards "their" standars (in this case, the product is so good, that people will have to compare with the product, not compare the product.), which gives the product a more "superior feel." This concludes my Essay on "Media" for English. I hope that you enjoyed reading my essay. Kamran Ali 8/01/2004 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Free essay

    M&S Advertisement

    At the end of the Guinness advert, they do not have their logo or slogan it just has their website at the bottom of the screen Paragraph 3 M&S The use of the colours are pretty good but I think that they can make it a bit more colourful in

  2. Media Coursework - comparison of 2 advertisments

    For Advert 2 there is a small writing at the bottom saying 'The Fragrance Potion' this make the Fragrance special and different from any other one. Slogans sometimes use comedy but in my adverts there is none used. I think the slogan for Miss Sixty is not really effective as

  1. Analysing and comparing a charity advertisement to a commercial advertisement

    Her eyes are staring at the audience, like she needs the reader's help, which makes you sad, making the reader want to help. The picture is in black and white, which to me makes me feel depressed and gloomy. Next to the picture they give her name Anamika this makes

  2. Analysis of an Advertisement

    The expressions and actions in the ad help promote the product because of the ideas it communicates to the audience. Along with photography and layout, the bare background creates a stark, sterile environment that invites scrutiny. The environment passes the test and also focuses the reader's attention on the product that is isolated on, an otherwise, empty shelf.

  1. Compare the Advertisement "Can you light a fire?" with Gemma Warren's article "Teaching is ...

    read on to find out for what reasons this career is good and bad. Whereas the advertisement asks a question in the title - "Can you light a fire?" which makes you read on to discover if you could be a possible candidate for teaching.

  2. Marketing strategy for my product from the Steiff bear company.

    * The product needs to be suitable for all shorts and types of customers. The customer's thoughts and ideas are important to the company. The customers are given questionnaires for research they are the main research method for my strategy and product.

  1. Gender in the Media

    own strengths and weaknesses but when combined will be able to produce a comprehensive and rounder picture of the research data. My primary research will take two methods. The first method I will be using is content analysis. In this I will be looking, again, at two things: Billboard advertising and Magazine advertising.

  2. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    The location then changes back to the hospital as the camera is zoomed in on the little girl and she is saying: "Do mummies have girls and daddies have boys?" The scene then alters to a shot of a kitchen window with a white painted window frame.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work