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Advertisement for Energy Drink - Our brief was to create an advert entirely out of stills for a number of products targeting teenagers of both genders in a non-sexist manner.

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Introduction

Media - Advertisement for Energy Drink Introduction: Our brief was to create an advert entirely out of stills for a number of products targeting teenagers of both genders in a non-sexist manner. I was in group five and my group members were Rajiv, Alex Gault and Tural. We decided to advertise an energy drink with the same brand name as the product, and it would have a few products of its type in competition such as Lucozade, Red Bull and other energy drinks. We had to target teenagers; this usually means 12/13-18/19 years old. To prepare for this project I watched a number of relevant TV adverts and took notes which may help me with creating my advert. At first I watched many adverts of mobile phones and the main trend in the adverts I saw (not just mobile adverts but others as well) was that they all show off their product's 'flash' or modern features. E.g. The Vodafone advert features David Beckham and it shows off the camera feature and another ad shows off the gaming system. Another trend is they nearly always use the product during the advertisement. Our initial ideas were to make something very weird and something that would stick out and be recognised by teenagers. So we first thought of using a fire/flame theme; e.g. ...read more.

Middle

So our transitions were quite slow ones that gave it energy less feel. We used a 'cross dissolve' transition a number of times as it jus flows well and you can chose its speed. The second soundtrack is a very fast one, therefore we changed images quicker to give an energetic feel, and we used less transition than the start. And here we didn't make the photos go with the music as much as we decided to have the pictures thrown at the audience to show the energy drinks affect. At the end when we had the voice over to anchor the product we used a transition that broke the last shot into pieces and this was intended to bring the advert to an end. > Style There is no text or any real anchorage until the end of the advert when the voice over comes in, and the voice over says what the text on the last shot says. "Rush; a burst of adrenaline" this is our slogan and this is said and shown in text in the last few seconds. But during the middle of the advert when Alex has the drink, the audience is shown a number of close-up shots of the drink, and this will probably tell you that it's an advert of a drink. The text we used has a scruffy font that goes with the street look. ...read more.

Conclusion

So this would be around evening time. This is because pupils watch TV after they arrive home from school. This could be on TV around anytime of the week, but especially weekdays and Sundays. I think this is a well working advert that suites it's music and brand identity as a whole. However this advert doesn't really target girls, except for the voice over at the end, but even that doesn't really involve girls using the drink and playing in the advert. If we had the chance to improve this I would probably get some girls to act in our advert, with mixed teams, this would make the ad non-sexist and it would target mixed genders. We worked well as a group overall, but at first it took us time to all agree upon an idea, but we all contributed good ideas and came 2 final agreements. I did enjoy this project, shooting the pictures was fun; and I learnt how to use Adobe Premiere and put together stills using transitions. I've also learned to split the work in a team effort and make sure everything is fair. As a group and individually I would approach the project differently from the start, as we started off too ambitiously and we thought of things that wouldn't be practical, and this slowed us down at the start of the project. ...read more.

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