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Advertisers in media.

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Introduction

Year 11 GCSE Media Coursework Like poets and writers, advertisers use a similar technique to empathise specific points to the target audience. Advertisers use more of visual images than text, this is not a disadvantage as it has been said that 'a picture can paint a 1000 words'. The advertiser can say many things, just like a poem, there can be many things hidden behind the meaning, making you look further into the piece, finding the purpose and reasoning. The picture is a composition of words; we are a media dominated age and are more indoctrinated and used to visual images. There are suggestions used in the picture that can be the same influence as what's used in poems and stories. Words create pictures and if you use the correct techniques then maybe pictures can create words. Being a media dominated age we are sophisticated in looking at photos and pictures and we can read them as if they are words put together like a story. Advertisers construct advertisements by using a combination of physical codes within a still or moving image to create the same emotions but without using a lot of text. These codes empathise specific points to a target audience. For the purpose of this essay the encoded advert will be deconstructed in order to understand the 'message'. Adverts use a number of codes to encode their message; they are written, visual and symbolic. ...read more.

Middle

The suit is also fashionable which famous, idolised people have often seen wearing. The suit is a modern suit as with the perfume made by a modern designer. She is dressed in a black, formal suit associated with success and going to work giving the product essences of being up class. Calvin Klein is a recognised designer, making products for both men and women. It is unisex and known also to project a number of items including aftershave, jewellery, clothes and underwear. We could question whether the suit she is wearing, is designed by Calvin Klein. CK is a well-known brand and is trusted and known to be successful, and we predict the perfume is therefore too. CK is known for its good quality and popularity. The name of the advert is enough to catch our attention and could probably sell the product itself. The famous name has a huge identity and is worn by famous, idolised people, this therefore signals magical property. The subliminal messages are sent out without the reader even knowing, and that is the power of the designer name. There is little typography in black writing against a white background enabling the writing to stand out and be more noticeable. The background connotes purity and innocence opposed to the dark black suit being worn shown to be formal and smart. There is language present to the top of the advert indicating that the woman 'is always but never the same'. This itself is a contradiction saying that she is natural but also unnatural. ...read more.

Conclusion

If you wear the perfume you will then be part of the stereotype that has been created. Although the perfume is still it almost looks as if its fast moving and this has been done by the methods used by the advertiser. I predict the target audience is to women of the same background as the last advert, around the age of 15-35 years old. My overall conclusion is that I have studied two different adverts and they both are fairly similar to each other, as the advertisers have implied similar techniques. They are both effective in their own way attracting the audience similarly. It is clear that poetry and writing encode similar techniques to adverts even though adverts have been visually put together. I have deconstructed the adverts in order to read the pictures; I have picked out specific things, like unwrapping it. Advertisers construct adverts by using a number of physical codes. These codes empathise specific points to the target audience. These two adverts proved that to be effective they did need to use the same techniques to advertise similar products. They both used sexual connotations; this is very popular in this day and age as sex sells products. The connotations behind words create images when reading stories. Just as an advert create images as well as words when looking at it. I have noticed that there has been no intertextuality used in either adverts. There are many meanings and implications in the two advert hidden by subliminal messages symbolising sex, success and independence. ...read more.

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