• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisers use a vast range of techniques to draw in customers and sell their products

Extracts from this document...


Advertisers use a vast range of techniques to draw in customers and sell their products. Most are sly and usually very clever, but look just beneath the surface and you will discover a huge variety of lies, scandals, loop holes and covers to sell any product affectively. Some of advertisers' techniques consist of making people feel bad and humour, irritating jingles and colour, sex and celebrities. As most will ask, how does making people feel bad about themselves help to sell a product? Well I believe this is the most disgusting advertising scheme of all and it works like this, firstly the company creates a problem, by this I mean they take something perfectly natural and make it bad, for example anti-aging cream, even if a particular anti-aging cream was found to work it would still be a con, simply because aging is natural and it happens to everyone, so why should we want to stop it? ...read more.


similar but works through a slogan or what the adverts actually contain, making it more directly linked to the individual product, for example, Olay Regenerise Cream (a brand of anti-aging cream) their slogan is 'You will love the skin you in' this implicitly tells you that shouldn't or don't love the skin you are in at the moment, but will after using their product. This is often an utter lie, but the people buy the product anyway meaning this technique is very successful. A big thing to remember when advertising is that you are not dealing with a confined audience; you must catch their eye and reel them in to do this a use of bright colours, exciting images and loud music helps. ...read more.


As do picture or poster adverts, because if you are walking along the street or flicking through a magazine, an advert has to be big and bright to attract you within the five seconds it would take you to pass it. Jingles and bright colours mix well together because when your television screen not only flashes wildly at you but also screams it is bound to catch your attention or possibly make you spill your tea on the way back from the kitchen! In conclusion advertisers are sly yet relatively easy to work out if you look carefully. Advertising uses emotions to imitate human life with a company's product, which causes the generally gullible public to feel the need to give, whatever it may be, a shot. Being an advertiser involves learning how people tick and using that to convince them to buy stock! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The image of the product has been minimized. This is because it is not as important as the image of Sarah Jessica Parker. The image of her in the limousine forms the background of the ad, as all other elements are placed over it.

  2. Describe a range of covert advertising techniques. Why do advertisers use these techniques to ...

    Product placement is the term used for the placement of particular brands in high-profile situations. Companies will pay producers to feature their products in their show, which will then be broadcast to an audience. It is uncommon for a producer to reject an offer of product placement.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    And she's advertising it to us so that we can look like this too, and we want to look at her. Where as my second advert is set in what looks almost to be studio, a hair salon or beauty parlour.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The effect this creates is that it stands out to the reader because it looks out of place. Colour has been used to great effect in this advertisement. Every element in it has been kept natural coloured with no bright or extreme colours being used excluding the lips and the product.

  1. Compare and Contrast the range of advertising we have studied.

    to both sexes as well as that a woman completes the family. The narration is asking rhetorical question, which makes the viewer think what type of car they want to purchase. The advert is also appealing to any race or religion as in the advert we see a mosque which shows that religion is unimportant as is race.

  2. Advertising techniques

    This is designed to make ordinary people feel special about themselves. They think that wearing the perfume will make them like the stars and famous people that perhaps they would like to be. There is one more example of what TEXT could mean: it could also refer to the font used or whether the type used is bold or italic.

  1. Original source shower gels range.

    Directly below this picture is the caption which is written in small, clear, capital letters which makes the text even easier to read. The text informs the reader of the 7 different variants in the range, giving each of the different exotic names and telling the reader that there "all at �2.49 each".

  2. Which Methods do advertisers use to sell their products?

    The most important things to remember are what IMAGE are the advertisers trying to create (this tells you lots about who they think will buy their product and the associations they wish to create); and what MOTIVE do they give you for buying?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work