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Advertising - Analyse three text based advertisements.

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  • Essay length: 686 words
  • Submitted: 14/10/2003
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GCSE Marketing

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Advertising

Analyse three text based advertisements. In you analysis, state exactly who the target audiences are and explain how the advertiser has used graphichs and language to persuede the reader to buy the product.

Introduction

I am going to analyse three advertisements. This will include writing about the target audience, the graphics and the language used. The adverts I am going to use are:

* Collection 2000- makeup.

* Curly girl- hair curler

* Winnie the poo, Roo juice- children's drink.

Advertisement 1, Target Audience

I think the first advertisement is aimed at women. The reasons for this are, it is only women on the advert, and as it is makeup being advertised men don't usually wear it and the advert is from a woman's magazine.

I think the age group of this advert would be teenagers up to young adults. In the picture there are two young females modelling the makeup, which shows that it might be aimed at that age group. Young adults of this age wear makeup and the girls reading the magazine would see the advert and maybe want to wear it from seeing

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