• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising Analysis.

Extracts from this document...

Introduction

Advertising Analysis Advertising is constant. Wherever you are and whatever you are doing, you will be bombarded with advertising; it's commonly accepted that the media (a collective term for film, radio. television, music, the printed press [ i.e. newspapers and magazines] and now, the Internet) is a key part of our modern day lives. The media is largely funded by advertising, because companies will pay large sums of money to reach the huge audiences of the media; and so, every time you turn on the television, tune it to the radio, open a magazine or newspaper, watch a film or connect to the Internet, you will more than likely see advertising. Even as I write this, I am being bombarded with advertising; the Sony brand name is clearly visible all over my computer; on its monitor, on the top-left corner of it's keyboard; each second I spend on my computer, Sony will be advertising its products (let's not forget Sony has many, many products to advertise), to me, simply because it's brand name and logo are directly in my line of vision as I type on my keyboard. Sub-consciously, I will remember the Sony name. Examples of this form of advertising, the free exposure a company gets by plastering its name all over its products, is very widely used. The program I'm using to write this is Microsoft Word, and the program that allows my computer to run the program is Microsoft Windows. In the top-left hand corner of my screen, the name Microsoft appears. Every time I look up at my screen to check that what I am writing bares any semblance to what I intend to be writing, I see the Microsoft name; I'm not going to forget it, am I? Especially not since the name also appears in the bottom left hand corner of my screen as well, and the logo of Windows, Microsoft's most well-known and widely used product, also appears in the bottom left of my screen constantly, even if I'm using a program made by a rival software house. ...read more.

Middle

Clearly, the the use of the word'just' before a sum which is out of the question for many's holiday budgets shows that the audience are higher earners, especcialy when one considers the fact that is the starting price, the minimum amount needed for a cruise. The target audience of the Scotland advert is most probably either young couples or slightly older couples wnating to revive lost romance with a cosy break; the use of an embraci ng couple confirms this. The Medderanian cruise holiday's target audience will most probably be either couples or groups of friends who want to get away from it all and enjoy travelling, and are prepared to pay for the luxury of the cruise; herein lies the motive for buying the product; the luxury which is assured by the price tag and also the built up image of the brand name ensure that the reader of the magazine, if he or she wants luxury, will choose this product over others; the advert even uses it's brand name's history of reliability The two adverts differ hugely in their use of pictures or photos; the advertisement for meditation cruises uses the scenery of the Mediterranean to try and demonstrate the beauty of the area; the picture entices the potential reader into reading the text with its stunning nature; it leaps out of the page at you because of the breathtaking nature of the scenery; in contrast, the Scottish highlands advert the picture is secondary; the use of lilac or mauve shades of purple (i.e. colours which don't leap out at are by their nature gentle) makes the text (which is a white, which glaringly stands out) seem the key focus for the reader. Because the Scottish highlands do not have a reputation which is desirable to the advertisers, there are a variety of techniques used to dispel it. Typically the Scottish highlands are thought to be remote and behind the times, with nothing to offer the modern person; the use of a couple ho are clearly young tries to dispel that image. ...read more.

Conclusion

phrases to give it a chic, modern air. The text stands out because of its position on the page and the sentences lead sraight on into each other. The other body of text is small and secreted away so as not to detract from the all-important picture; the phrase 'make your own entertainment' makes use of innuendo and gives a certain allure to coming to the coming to the Scottish Highlands; the useof aquestion directly followed by an answer ('Want to come? Go online.') points a reader where to go without giving him or her time to think; it's almost s if he or she as nochoice. Those last two sentences are also short and snappy, as is the 'tag' visitscotland.com, which is is easy to remember andstresses that you shoud visit Scotland; the use of an incomplete andshort address rather than a longwinded one also keeps up the modern theme (by missing off the http:// and www. sections of the website address and using something catchy like visitscotland.com and not something like uktourism.co.uk/scotland/highlands/visit_scotland.html the shot and snappy nature of the text is kept going and it is also a stylish ddress.). In conclusion, this study has shown how two adverts selling he same product (holidays) and aimed at a simmilar demographic (high-earning Times readers) can be vastly different. Whilst the Swan Hellenic advert relies on showcasing and using a built up image of the Medetteranian and the reputation of P&O cruises the Scottish Highlands advert tries relentlessly to dispelpreconceptions about the Scottish Highlands through the use of modern colours, the internet, short, snappy phrases and a modern sense of humour. In my opinion, the Swan Hellenic is more successful becauseit has a built up image to rely on and fall back on and so the product is easier to sell throgh visual showcasing and the use of language techniques (,etaphor in 'like a beacon in the sun' rheotorical questions), and the conotations of the swan and Helen of Troy to sell it's product. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    This is shows me that I there would be place for me to sell my goods, aimed at social group C. This is because of the people surveyed the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled workers.

  2. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    The image of the wasted corpse, ravaged by disease is enough to burn into someone's memory without the loved ones crying and it also gives it a sense of reality and despair and it is because of this reality that people block it because they aren't strong enough to have

  1. Guinness 'Surfers' Coursework. Wherever we look, we are bombarded by adverts and advertising campaigns.

    The advertisers obviously want us to focus on the eyes, mouth and brow as these features give off a stronger sign of how the man is feeling. The man's lips look dry and this implies that he has a thirst for the waves.

  2. A Study of Advertising.

    advertise successfully, Charities will almost always use emotional triggers to get their audience feeling guilty because they live a better lifestyle compared to others. This is designed to make them give money or help to starving children living in extreme poverty or abandoned dogs that have been abused and starved.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    The font is not the same throughout the advert, unlike the Lux advertisement. On the bottom right hand corner of the advert is the product itself. In an attractive bright pink colour with a shiny silver lid. The bottle looks ideal to suit a young girl's bedroom, in amongst all of her pretty little girly things.

  2. The Styles and Purposes Of Radio Advertising

    o INFORM - Informative adverts educate the consumer about the product or service. They include vital information such as dates, times prices etc so that the consumer know as much about the product as possible. They know where to get it, how much it is and what it does before they've even seen the product.

  1. Compare and Contrast the range of advertising we have studied.

    At the end of advert, the axe is coming towards the camera means is which shows that if it is not stopped, it will cut us which indirectly forces us to stop or by donating help in stopping deforestation. They make us involved.

  2. Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca.

    These are not very obvious to the audience when reading the advert but the text, which is written in these colours, does stand out. The main text is all written in black and is all in the same font style.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work