• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising Assignment

Extracts from this document...

Introduction

Advertising Assignment Advertisements are produceed to help sell a product and to make it known. You can see advertisements in magazines, on television, in the newspaper, they come through the post and on billboards. In my essay i intend to find the differences and similarities between a mens fragrance and a fragrance aimed at women. The men's fragrance is not a new product it is a limited edition fragrance. the product aimed at the women is a completely new product. I chose these two products because i was interested in the different ways the same product would be advertised to men and women. In the mens product "Lynx", there is a picture of the deodrant and shower gel in the bottom right-hand corner, it is a dark blue shower gel bottle with the brand name on it. The deodrant is overlapping the shower gel, the deodrant can is half dark blue and half lighter blue as it gets to the bottom. Next to the product the product name is in dark blue and is in quite small print. ...read more.

Middle

It also has a diamant� heart pendant overlapping the left bottle. The bottle on the right is dark pink, small and round with a round lid, it has "still" writtin in bold on it with "jennifer lopez" in italic underneath. The diamant� heart pendant has a shiny glitter in it to show wealth and high class this is trying to connote that if you wear the perfume you would be high class and important. The dark pink fading as it gets lower down the page is to make your eyes follow the fading colour to attract your attention to the perfume bottles. The black writting against light background is also used to atract your attention. The "Lynx" fragrance advertisement has a comical side to it snd it is an informal asvert because of the two hills with trees on top to represent womens breasts. The type of words used in this advertisement are short and simple, with no soecific area of use. There is just one short sentance on the advert which is straight to the point "GET FRESH". ...read more.

Conclusion

There is no rhyme to the words and no repetition of sounds. The style of the lettering is large and very eye catching. I think the advertisers have chosen a serious way to advertise the product because it is aimed at older women. Thats the reason they have chosen words like perchase instead of buy and fragrance instead of scent. The use of "YOUR FREE DIAMANT� HEART PENDANT" is written in capitals to catch your attention and to make you think that you are going to get something for free, but you still av to spend at least �25 on the fragrance before you get the free gift. I think the "Lynx" fragrance advert is more effective because it has less text to read then the "J Lo" advert, so if someone is passing by in a car or walking they would not be able to read ll the text in the "J Lo" advert and would not get the message the advert is trying to put across, where as in the "Lynx" advert it is straight to the point with just a few words and a picture. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    Questions Are you in full time employment? Yes 75% No 25% What type of work do you? Senior management 20% Lower management 12% Supervisor role, administration 30% Skilled manual 7% Unskilled manual 23% Causal labours 8% Which best describes your yearly income?

  2. The Lynx Advert "If Only"

    All of a sudden there is a different woman coming down the stairs looking rather angry and swinging what appears to be a female undergarment (panties). "She means nothing to you!" she shouts. "Well if you put it that way, I forgive you."

  1. Advertising and Marketing Assignment

    'Its good to know you have control over some things' this caption has a very basic humour to adults with children. I can conotate that the adults have control whether they allow the children to get in or get out of the control all with a click of the button.

  2. Consumer and Organisational Buying Behaviour Assignment

    The advert in fact has just the right mix of the saturated colours green, yellow, cyan, orange and red to capture attention without overwhelming people and causing visual fatigue. There is also an adequate amount of blue which is considered a rather relaxing colour associated with class and high quality and with the limitlessness and peace of sky and water.

  1. Britney Spears' latest creation to hit the stores is different to what is usually expected ...

    to stay in your seat to see what it is all about. With the storyline the advert uses, it also encodes the value, encouraging the viewer to form an emotional attachment to the product, making them believe it will fulfil their needs.

  2. Original source shower gels range.

    "A wildly different wakeup call" the word "wildly" here is used to convey the word 'very' and gives the writing more flavour and sounds more interesting to the reader. This is also a pun on the word wildly, suggesting that their product is so close to nature its "wild" this is furthermore, an example of colloquialism.

  1. Advanced Marketing Assignment

    as: "Something that represents or stands for something else, usually by convention or association, especially a material object used to represent something abstract" It is of great importance when devising a marketing campaign, to ensure that the symbols used in an advertisement are going to evoke the desired response to the advert and the product.

  2. Moving Picture Advertising.

    The music and voice over used in the Royal Bank of Scotland adverts are used to attract people in the 16-21 year old age group. The music is a regular, medium-paced tune, which increases in pace towards the end, culminating in a rock concert style finish.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work