• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising : BT together and Garnier

Extracts from this document...

Introduction

Advertising is a way of conveying information to a wide range of people. Companies use adverts to sell their products. Campaign adverts use persuasive language to encourage people to support their campaign, or to change their behaviour. Advertising is everywhere, on T.V, in newspapers and magazines, on the Internet and in the cinema, you can't even walk down the street without seeing and advert for something. Companies use adverts to sell new products, increase brand awareness, and attract custom. As advertising is so successful it is used increasingly more. We pay for the adverts whenever we buy the product. Advertising works by capturing the attention of the target audience with eye-catching images and catchy slogans. Some examples are Nike-"just do it" and Tesco- "every little helps." Advertising also plays on people's feelings of guilt, need, and insecurity by producing ideal worlds, making people feel that if they buy the product their lives will be better. The two adverts that I am analysing are both promotional adverts; one is a BT advert advertising BT together, and the other is a Garnier advert for a new hair colouring. The target audience for the BT advert is young couples with small children, as these are featured in the advert, they would also use the telephone a lot. ...read more.

Middle

Near the bottom of the advert is where you can find more information. This is written very big and bold so that people can see it. At the very bottom is the copy. This is written very small so that people do not see it straight away and get put off by it. The Garnier advert however does not have any copy. The main text is quite small, but the headings and sub-headings are big. At the bottom is the word 'Garnier' written very big and bold, because Garnier is such a well-known company, this helps to sell the product. In the foreground of the advert, is a picture of the product its self. This will help people if they want to buy the product as shows them what they are looking for. I think that the Garnier advert is more eye-catching as it has more colour. However the heading ' Free baby-sitting service from BT' on the BT advert would attract couples with small children as they are the sort of people who would be looking for a baby-sitter. In the Garnier advert, the picture is very effective as it is very big and will grab your attention. ...read more.

Conclusion

It does this through exploiting vulnerabilities and weaknesses'; creating an unattainable illusion of something that is never going to happen. I think that sometimes there is too much advertising, especially during films when you just want to watch the whole film without it being interrupted by adverts. However, in the UK, it is not as all pervading as in some countries, for example, in Canada, where the opening titles to a programme a shown, followed by a number of adverts, before the programme has even begun. There are some advantages to adverts; they give information, this is partially useful in campaign advertising, the may encourage a change in peoples behaviour (e.g., to stop drinking or to wear seat belts.) It is also productive when two companies are advertising a similar product as this may bring down prices for the consumer. Most adverts are enjoyable and some (like the Hovis advert with the little boy riding his bike down the lane) are memorable. The music that accompanies some adverts can also help to sell the product. However there are some disadvantages to adverts as they play on our vulnerabilities and encourage us to buy products we don't really need. Overall though I think that advertising is a very effective way of getting information to a large amount of people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertising images persuade us to consume?

    Advertisements provide us with this "objective correlation" of meanings by linking brands and products with people we can relate to and this is a way they persuade us to consume. By using the famous in this way, adverts are able to widen their appeal to many and again create the abstraction of another lifestyle.

  2. The two adverts that I am analysing are both promotional adverts; one is a ...

    The text is in a box, as are the graphics and heading. They are link together graphically, which ties in with the slogan about BT 'linking you with the rest of the UK' most of the Garnier advert is taken up by the picture.

  1. Magazine advertising comparison. Both adverts are trying to encourage and persuade women to buy ...

    Piz Buin, Life is better in the sun' the writer implies that with their product life is better in the sun as their product is used for protection for the skin. Both advert uses simple vocabulary which makes it easy to understand.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    However the red used on the shower gel bottle is lighter, so stands out and is distinguishable from the background. The red used is very rich and adds to the affluent prosperous impression of the advertisement. The polished black of the limousine breaks up the bright colour in the frame

  1. Customer Behaviour

    pester power on their parents to buy the console because they saw a lot of advertisements on televisions and on magazines creating that crave of having the PS2 because their friends have one so they want one to cause it is the trend to have a PS2 Console so they pester (Bug)

  2. Analysing BT and Garnier adverts.

    The BT advert does exploit stereotypes as it suggests that men do not know a lot about caring for young children. The Garnier advert also exploits stereotypes, by the implicit suggestion that men would not use hair colouring. In the BT advert there are only two small pictures, most of the advert is text.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    I think that the TV screen is trying to show that the lips have been enlarged by 40%, which is what the lipstick will do to your lips. The 40% idea is then repeated below where it describes how the lipstick will affect your lips.

  2. Moving Picture Advertising.

    The voice over, a male, aged between 20-25, which is slightly above the target age group, has a soft-tone to his voice and enters the advert about 10 seconds after the start. Although there are no sound effects or ambient sounds, the music and voice over are very important to this particular advert.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work