Advertising Campaign

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Advertising Campaign

Muller Light Advert

I am going to analyse a marketing campaign by Muller who are selling a new range of 14 different fruity flavoured yoghurts.

  • From the beginning we do not know who the advert is targeting, what the product is they are trying to market or why the lady has turned from black and white to a colour.

Notes

Portrayal of people in advert.

  • There is a variety of age and also sex/gender, although the advert is mainly those between the age of late teens – late 20’s, this gives the advert a young youthful and energetic feel to it this could also relate to the yoghurt.
  • The people involved in the advert are both black and white and are mainly middle class, I can see that from the advert through the clothes and also they seem to be in a public place.
  • The advert goes on and shows both men and women enjoying the sun and also the selective few eating Muller yoghurts, consequently people eating the yoghurts all become a certain colour depending on their flavour of the yoghurt.
  • The facial expressions of each individual eating a Muller yoghurt are:
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                                -eating the yoghurt in a sexual way,

                                -flirtatious

                                -or bringing a smile to the face.

  • Posture- they are open, welcoming not defensive at all, flirtatious and energetic.
  • For example: a woman who is sunbathing but also eating Muller yoghurt. The first caption we see is her black and ...

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