Advertising for golf drivers.

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ADVERTISING

   Advertising is a form of selling.  For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced, the goods they have made or the services they can perform.  The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending.  The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution or even join the Army.  Like any sales person, the advertisement tries to persuade.  The form of advertising in the following essay is based on magazine adverts.

Advertisements always contain a message or idea they want others to take in which can be expressed in words, pictures, music or jingles.  It is often the jingles people remember from television, as they are often ‘catchy’ tunes.  The theory being that when you are in the shop wondering which product to buy you may remember the jingle, containing the brand name being promoted, and choose it before others.

Advertisements have a purpose, which is to inform or influence the people they are aimed at- the target audience.  This audience will vary according to what is being advertised and the advert will be designed to attract this particular group of people.  For example the target audience for a baby food would be young mothers, therefore the advert would need to attract their attention perhaps by showing a happy content baby.  This would make them think that if they gave their child the food it would be happy and contented.  The target audience also determines where the advert would be placed, in this case in a Mother and Baby magazine or a woman’s magazine of some kind.

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Similarly the target audience for an advert about football boots would be boys and young men who read football magazines.  It might show a goal being scored, giving the impression that if you wore these particular boots you too would be successful and score goals.  The advert would be found in football magazines, on television in the breaks of football match coverage or on boards around football grounds.  

Advertisers use a variety of techniques to attract attention and make us notice the message they are trying to put across.  They try to persuade in a way that ...

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