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Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events.

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Introduction

Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events. Advertising is advantageous to the public as it displays the range of products available on the market. From products such as trainers to awareness campaigns, it informs us of prices, ranges, bargains and other essential information. This aids us to make more informed choices and in some cases, even save money. Advertisements not only inform us, but entertain us also. Ads such as the Budweiser series featuring the frogs are humorous and many car advertisements use hit songs to provide the backtrack to the ads. Advertising is a major industry, which employs thousands of people. Revenue from advertising pays wages and allows many sports and charity events to take place. Although advantageous to the public, advertising has also proved to be a dangerous and seedy market, where advertisers often distort truth to sell an idyllic, unattainable image to a more and more influential society. In a world obsessed with image, advertisers now often sell an image rather than a product. This is why so much of advertising today is aimed at the 16-24 year old female market, as image is most important in these young impressionable years. Selling an idyllic and unattainable image is dangerous in today's society as it can lead to uncontrollable spending and in extreme cases; bulimia, anorexia and depression. ...read more.

Middle

The font of the caption suggests that it has been doodled in a classroom manner, which the target audience would be familiar with. The actual product is situated at the top right of the page as this side is most visible when flicking though a magazine, and it will be seen easier. It only takes up about 5% of the page, re-inforcing the idea that the advertiser is not selling the product, but an image of self-confidence in the customer that the product will give. As the SO...? advertisement focused so much on image, for my second advertisement I have chosen an advert that used different techniques to sell the product. The second advertisement I have chosen to analyse is for Clinique lipstick. The advertisement has been taken from COMPANY, a magazine for single, affluent working women in their twenties or early thirties. First impressions mirror this idea as the advertisement has a clean, sleek and modern look. This is probably a concept familiar to these women as ofices and homes in which these women would be working or living in would probably be modern in decor, with plain and clean looking colours: such as silver and white. It is very clear what the advertisement is trying to sell at first glance as the graphic of numerous lipsticks takes up approximately 70% of the page. ...read more.

Conclusion

As the advertisements were catering for different target audiences, they both used different ranges and amounts of colour. The SO...? advertisement had an abundance of bold colour to attract a more outgoing audience and the Clinique advertisement used colour simply but effectively to craete a clean cut and modern appeal therefore attracting a more mature audience. This is also shown in the amont of space used by the advertiser. Clinique left aproxiamtely 1/3 of the page white and one main graphic in the centre of the page to create a modern clean look but SO...? used every inch of the page to create an abrasive and outgoing look. Advertising is a booming business in today's society and magazine advertising is one of the most effective genres as it can persuade people to buy products through the power of manipulation. In my own opinion, magazine advertising will never die out as it is so effective. Whether the advertiser is using a model, music, 'bending the truth' or excluding key information, it can easily be used to manipulate the public to buy unessential products either to look better or to make us feel sexier. At the end of the day, everybody wants to look and feel better and sexier, and as long as this need exists, advertising will continue to boom as it manipulates the public. It is just a case of waiting, as, in a world of advertising where lying and manipulating the public is a growing trend, when will honesty die out? ...read more.

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